Harshita Sharma

Results-driven Senior Marketing Manager with 5+ years of international experience (UK & India) in 360 degree digital marketing, content strategy, brand building, performance marketing, and B2B lead generation. Proven track record scaling premium brands across financial services, fintech, Big 4 consulting (EY), luxury hospitality (LSE-listed PPHE), and F&B sectors.

Expert at full campaign lifecycle management: brand governance, content creation, paid media, CRM-integrated pipeline reporting, Display & Video 360, Pardot and C-suite stakeholder management. MBA with Distinction (95th percentile). Consistently delivers measurable ROAS improvement, CPL reduction, and conversion uplift while leading cross-functional teams of 25+

Brand & Marketing Manager at Everisse AI (2025-06 – Present)

Own complete 360-degree marketing strategy covering content, brand, performance marketing, SEO/SEM, social media, and lead generation for a fintech platform targeting investors and HNI clients

• Execute LinkedIn Ads and Google Ads campaigns with multi-touch attribution (MTA), achieving 30-40% ROAS improvement and measurable CPL reduction across advisory service lines
• Govern regulatory-sensitive content marketing calendar ensuring brand tone consistency, compliance, and SEO optimisation across blogs, whitepapers, and social channels
• Drive brand credibility and inbound lead pipeline through thought leadership content and digital PR, resulting in 2x organic traffic growth
• Build real-time dashboards tracking ROAS, CPL, CTR, and pipeline contribution, enabling agile budget decisions and monthly C-suite strategy reviews
• Implement AI-powered marketing workflows (ChatGPT, Claude, Perplexity, N8N) for content scaling and competitive intelligence, reducing time-to-publish by 40%

Marketing & Campaign Executive at Art'otel London Battersea - PPHE Hotel Group (LSE Listed) (2024-11 – 2025-05)

Led 360-degree marketing strategy for the pre-opening and launch of a flagship premium property under a London Stock Exchange-listed hospitality brand, from brand strategy to full campaign execution

• Managed a cross-functional creative team of 25 including content, design, social media, and external agencies, delivering a fully integrated launch campaign achieving 35%+ audience growth and 60%+ engagement uplift
• Developed content strategy, campaign governance, and C-suite stakeholder reporting aligned with listed-company standards
• Oversaw agency coordination, brand compliance, and performance reporting with C-suite stakeholders throughout the full launch lifecycle
• Integrated Salesforce Sales Cloud into campaign planning, improving conversion efficiency and aligning marketing spend with revenue targets

Marketing & Campaign Executive at Gunpowder Restaurant Group (2024-06 – 2024-11)

Managed 360-degree digital marketing for a premium multi-brand, multi-site restaurant group across Instagram, LinkedIn, Facebook, and TikTok, growing combined engagement by 22% and securing 3x media mention increase

• Used Salesforce dashboards for campaign ROI tracking and real-time budget reallocation, maintaining distinct brand identities while delivering a cohesive group narrative across all channels

Marketing Coordinator at Ernst & Young (EY) (2023-10 – 2024-02)

Executed multi-channel B2B marketing campaigns targeting CFOs, Finance Directors, and C-suite decision-makers, achieving 25% campaign performance improvement through audience segmentation and A/B testing

• Managed Salesforce CRM for campaign attribution, client communication tracking, and business development pipeline reporting
• Contributed to 18% improvement in lead conversion across consulting service lines through data-driven demand generation strategy
• Coordinated 10+ high-profile corporate webinars and client events with 90%+ attendance conversion, strengthening EY's thought leadership positioning in financial services

Brand & Events Assistant at Benihana Covent Garden (2022-02 – 2023-10)

Supported brand activations, VIP client events, and experiential marketing for a globally recognised premium restaurant brand in London's competitive dining market

• Produced marketing materials, social content, and event collateral using Adobe Creative Suite, contributing to 20% guest satisfaction improvement and 15% service efficiency gain

MBA in Global Business – Coventry University London (2022-01 – 2023-04)

BBA in Bachelor of Business Administration – St. Xavier's College, Jaipur (2018-07 – 2021-09)