Digital Marketing Manager - Viva ACP PVT Ltd
(2025-10 - 2026-03)
Performance Marketing & Digital Growth Specialist
- Managing performance marketing campaigns across Google Ads, YouTube Ads, and social media platforms including Facebook, Instagram, and LinkedIn.
- Executing lead generation campaigns for product-based companies, with seamless coordination between CRM teams to ensure lead quality and conversion tracking.
- Conducting in-depth performance metrics analysis, optimizing campaigns for ROI, CPL, CTR, and conversions.
- Performing end-to-end SEO activities including On-page SEO, Off-page SEO, technical SEO, schema implementation, blog optimization, and product SEO.
- Handling PR magazine listings, brand visibility initiatives, and complete digital branding strategy to build long-term brand authority and growth.
Digital Marketing Manager - Web Fortuners
(2016-11 - 2024-10)
Led strategic SEO audits and developed custom optimization plans aligned with business goals. Managed technical SEO enhancements, improving crawlability, site speed, and mobile performance.
- SaaS SEO Strategy: Optimized websites for PLG (product-led growth) and B2B customer journeys
- Technical SEO: Schema, Core Web Vitals, page speed, JS rendering, log file analysis.
- Content Marketing: Blog strategy, content hubs, pillar pages, TOFU-MOFU-BOFU mapping
- Tools: Ahrefs, SEMrush, Google Search Console, Screaming Frog, Surfer SEO, GA4
- Conversion SEO: CRO insights, A/B testing SEO landing pages, SaaS CTA optimization
- Link Building: Digital PR, SaaS directories, guest posts, and niche-specific backlink
- Optimized on-page elements and collaborated on content strategies to boost organic visibility.
- Executed ethical backlink strategies and monitored anchor profiles to build domain authority.
- Enhanced user experience and engagement through structured site architecture and metadata improvements.
- Creating Social Media content strategy, graphics, blogs, content curation ideas for marketing in different techniques.
- Blog Marketing, Reel Content, Reel Ideas for B2B, Real State, EV Vehicles, Doctors and many other clients.
- Sharing Content on all Social media platforms with proper captions, Hashtags, Create Social
Senior SEO Executive - Solutelabs Technology
(2015-12 - 2016-06)
- Managed end-to-end SEO strategies for websites, Android apps (Google Play), and iOS apps (iTunes).
- Led App Store Optimization (ASO), on-page/off-page SEO, and social media marketing (SMM) to boost visibility and downloads.
- Developed and executed branding strategies for eCommerce platforms through comprehensive planning and performance tracking.
SEO Team Lead - Silicon Info Media Pvt. Ltd.
(2014-07 - 2015-01)
- Led a team of SEO executives to plan and execute on-page and off-page SEO strategies.
- Conducted keyword research, competitor analysis, and performance tracking. Managed technical SEO tasks and coordinated with content and development teams to improve search rankings and traffic.
SEO Executive - Business Info Pvt. Ltd.
(2012-11 - 2013-06)
Executed on-page and off-page SEO tasks, including keyword research, meta tag optimization, and link building. Monitored website performance using SEO tools and supported senior.
