Heli Bhagat

Strategic Marketing & Brand Management Leader with 16+ years of experience across healthcare and advertising. Expertise in brand strategy, integrated marketing, corporate communications, digital transformation, public relations, media planning, and stakeholder engagement, with a proven track record of delivering innovative campaigns that strengthen brand equity and drive business growth.

Regional Head - Branding and Communication, Gujarat and Jaipur - Healthcare Global Enterprise Ltd (HCG) - Ahmedabad

(2022-06)

• Lead regional brand strategy and integrated marketing initiatives across Gujarat and Jaipur, ensuring alignment with corporate objectives and business goals.
• Drive brand positioning, corporate communications, and 360° marketing campaigns to enhance brand visibility, patient acquisition, and business growth.
• Develop and execute strategic marketing plans for hospital branding, serviceline promotions, physician branding, and new service launches.
• Lead digital marketing, PR, social media, content marketing, website management, and online reputation initiatives.
• Manage creative, digital, media, and PR agencies to deliver high-impact campaigns within budget and on schedule.
• Plan and execute corporate events, community engagement programs, and patient awareness initiatives to strengthen brand presence.
• Collaborate with cross-functional teams to deliver integrated marketing campaigns and ensure consistent brand governance across all touchpoints.
• Track campaign performance using analytics and optimize marketing investments to maximize ROI and business impact.

Senior Account Manager - Marshmallow Advertising - Ahmedabad

(2016-01 - 2022-06)

• Work with other business units to execute business plans to meet revenue and digital targets.
• Execute day to day brand activities within the TAT defined
• Regular meeting with stake holders for status updates and new job requirements
• Work with clients and the internal team in the conceptualisation and development of brand strategies
• Identify marketing opportunities; develop and present proposals and manage delivery of cost-effective campaigns
• Conducting meetings with the clients as well as informing them about the current work status of ongoing projects.
• Accounts: Zydus Hospitals-Ahmedabad, Zydus Cancer Centre- Ahmedabad, Zydus Sitapur hospital- Sitapur, Zydus Hospital-Vadodara, Dangee Dums, Satvam Nutrifoods, Bakeri, Proflex Roofing Solutions, Phenix Engineering Technologies, to name a few...

Client Servicing & Media Executive - Infinity Ads - Ahmedabad

(2014-01 - 2015-12)

• Retain existing clientele through strategic services and successful communication
• Developed creative sales tools like presentations, case studies, films
• Services multiple clients concurrently, often meeting deadlines
• Accounts: Pandit Deendayal Energy University, GSPL, GNFC, Transformers & Rectifiers (India) Limited, Harsha Engineers to name a few.

Executive – Client Servicing & Media Executive - Sobhagya Advertising - Ahmedabad

(2012-05 - 2013-10)

• Develop and design the product and policy intitative campaigns of govt., corporate and private sector client base of local and national business, Carrying out the media/public relations assignments of product/policy announcement of the existing and new businesses. Maintain a healthy Client, Media relationship to foster a creative, efficient and sustainable business environment.
• Accounts: Gujarat Tourism, Torrent power, GNFC

Executive – Client Servicing - Niksun world Inc - Ahmedabad

(2011-03 - 2012-02)

• Worked with internal team and production vendors in development and delivering effective communication across various media., Meeting and liaising with clients to discuss and identify their advertising requirements
• Accounts: Laxmi Toordal, Venus Infra

Trainee - Amit ads - Ahmedabad

(2009-03 - 2011-02)

• Handling Media budgets, managing campaign costs and invoicing clients, attending and arranging analyst meet and press conference, Client Media Relations and Team Management

Internship - Mudra Communication Pvt. Ltd

(2008-03 - 2008-03)

• Research and analysis for "Advertising Awareness of Paras Ltd" through primary and secondary research.

Course - Online Digital Marketing - Upgrad from MICA (2006 - 2008)

PGDM - Marketing - L.J. Institute of Management Studies, Gujarat University, Ahmedabad (2006 - 2008)

B.Com - Accountancy - R. J. Tibrewal Commerce College, Gujarat University, Ahmedabad (2003 - 2006)