Hema Sree Veeramallu

Results-oriented Marketing Associate with 1+ years of professional and academic experience in B2B Marketing, Sales Enablement, and Product Marketing. Proven expert in translating complex product capabilities into clear user-facing narratives and high-impact collateral. Adept at leveraging Data Analytics and HubSpot to execute strategic campaigns that drive user adoption and support go-to-market initiatives in fast-paced environments.

Sales Development Representative - KEKA HR - HYDERABAD

(2026-02 - 2026-05)

Translated complex HRMS product features into compelling B2B Marketing collateral to qualify high-intent leads through multi-channel LinkedIn and email outreach.

• Collaborated with product teams to understand clinical-style HR workflows and created Sales Enablement materials that streamlined the product demo scheduling process.
• Executed multi-channel follow-up strategies and monitored CRM Data Analytics to manage the monthly sales pipeline and ensure target attainment.
• Developed clear user-facing narratives for HR solutions, simplifying complex modules like payroll and attendance management to drive user adoption.

Lead Generation Executive - VALUELABS - HYDERABAD

(2024-09 - 2025-08)

Executed comprehensive B2B Marketing campaigns across LinkedIn and email platforms to identify high-potential prospects in the technology and healthtech-adjacent sectors.

• Conducted deep-dive Market Research and Project Management for prospect identification, focusing on decision-makers within complex organizational hierarchies.
• Monitored lead quality and performance metrics through rigorous Data Analytics and reporting within HubSpot and Salesforce platforms.
• Collaborated with cross-functional sales teams to Translate prospect feedback into actionable Product Marketing insights and optimized lead handover protocols.
• Maintained high lead quality benchmarks through structured follow-ups and data validation to improve conversion rates for complex service offerings.

Master of Business Administration (MBA) - Marketing - CMR COLLEGE OF ENGINEERING AND TECHNOLOGY (2023 - 2025)

Bachelor's Degree - BCOM - GOVT DEGREE COLLEGE (2020 - 2023)