Henry Dcosta

Seasoned Business Development & Marketing professional with 8+ years of cross-industry experience, specialising in the gem & jewellery certification space. Known for building strong retailer relationships, opening new markets, and leading teams that consistently deliver on revenue targets. Equally comfortable in the field closing B2B clients and behind a desk executing digital campaigns.

A trusted face in the Mumbai jewellery trade — with deep knowledge of the certification ecosystem, key industry clusters, and trade bodies. Looking to bring this expertise to a senior BD or Marketing role at a leading gem & jewellery certification laboratory.

Business Development Manager - Gemmological Institute of India (GII) - Mumbai

(2022-12)

• Build and manage a high-value B2B retailer network across Mumbai — handling end-to-end client journey from initial outreach and KYC through to first submission and long-term retention.
• Plan and execute integrated marketing campaigns across Meta Ads, Google Ads, ATL & BTL channels — targeting both jewellery trade partners and end consumers.
• Lead a team of 2 (Business Development Executive + Social Media Executive) — setting weekly targets, reviewing performance, and driving team accountability.
• Represent GII at major industry trade events including IIJS Premier, IIJS Signature, GJS, and regional B2C exhibitions — converting floor conversations into active client accounts.
• Spearheaded the launch and operationalisation of a new city branch, working cross-functionally to establish processes, on board local clients, and achieve consistent monthly revenue.
• Conduct regular field visits to jewellery retailers and organise consumer awareness seminars with local jewellers' associations to deepen market penetration and drive submission growth.
• Maintain market intelligence on the Mumbai jewellery trade ecosystem — tracking competitor activity, identifying new clusters, and building a continuous lead pipeline.

Marketing Manager – Brand & Trade Activations - Bandai Namco India Pvt Ltd. - Mumbai

(2019-01 - 2022-12)

Bandai Namco is one of the world's leading entertainment companies. This role built core marketing, B2B partnership, and trade event skills directly transferable to the certification industry.

• Set and executed the marketing strategy for India operations, managing B2B trade partnerships, product launches, and promotional campaigns across multiple regions.
• Managed design and production of promotional collaterals, social media content, and event activations with a focus on measurable lead generation and partner engagement.
• Oversaw exhibition and trade fair participations, building and maintaining relationships with distribution and retail partners across the country.

Marketing Manager – Institutional Outreach - St. Wilfred School - Panvel

(2017-01 - 2019-12)

• Drove student enrolment campaigns across multiple program portfolios, managing ATL & BTL activities and external audience outreach.
• Developed and executed digital and offline marketing initiatives to strengthen institutional brand positioning.

Master of Management Studies - MBA - Mumbai University (2017-01 - 2019-12)

Bachelor of Commerce - B. Com - Mumbai University (2013-01 - 2015-12)