Himanshu Swaraj

SEO and AI Search specialist with 20+ years of digital marketing experience across SEO, technical SEO, paid media, content, social, e-commerce, analytics, lead generation and brand marketing.

Current focus: AI Search Optimization / GEO, entity visibility, retrieval-oriented content, citations and source selection, AI crawler accessibility, and measurement of brand presence across generative search and answer experiences. Combines strategic marketing thinking with hands-on technical and implementation experience.

Freelance Digital & Social Marketing Manager / Digital Marketing Manager at Independent Consultant (2019-08 – Present)

Independent consulting and project management across SEO, digital marketing, paid media, social, content and e-commerce.

• Lead end-to-end digital marketing strategy for brands across multiple industries, including education and real estate.
• Develop SEO and technical SEO strategies covering search intent, site structure, content, competition and performance improvement.
• Extend traditional SEO into AI Search / GEO through entity-focused content, retrieval-oriented information architecture, citation/source analysis and AI visibility measurement.
• Manage Google Ads, Facebook and Instagram campaigns, lead-generation programs and ROI optimization.
• Manage client relationships, reporting, project delivery, quality checks and digital marketing teams.
• Work across SEO, PPC, social media, content marketing, e-commerce, analytics and brand-building initiatives.

SEM Manager at Gabblet Media (2012-08 – 2019-07)

Managed 300+ projects spanning marketing, SEO, PPC, social media and content marketing.

• Developed business marketing strategies using competition, traffic and market analysis.
• Managed retail e-commerce initiatives and FMCG brand-building activities.
• Handled technical SEO and Google Analytics analysis.
• Managed Google Ads and Bing Ads campaigns.
• Led client communication, reporting and delivery coordination.

Account Manager at Mosaic ITES (2009-05 – 2010-06)

Managed 40+ projects across SEO, BTL, e-commerce, PPC, social media and affiliate marketing.

• Conducted business, keyword, traffic and competition research.
• Prepared digital marketing recommendations and performance reports.
• Managed retail e-commerce and paid campaigns across Google, Bing and Facebook.
• Handled client calls, account coordination and reporting.

SEO Manager at ONS Interactive Solutions Pvt. Ltd. (Profitby Search) (2006-05 – 2009-04)

Managed 100+ projects spanning branding, BTL, SEO, PPC, social media and affiliate marketing.

• Performed keyword, traffic and competition analysis and website audits.
• Prepared website recommendations and supported implementation of SEO changes.
• Managed Google Analytics tracking and paid search campaigns.
• Managed affiliate activities across Google Merchant Center and other shopping platforms.

Bachelor of Science in IT – Kuvempu State University, Bangalore (2010)

Senior Secondary Education – DAV Public School (CBSE) (2006)

Secondary Education – St. Joseph School (CBSE) (2004)