Hitesh Tarsariya

Storyteller of Brands | AI-Powered Thinker | Creative Brand Strategist

I'm not just a designer. I'm a creative problem solver who translates business goals into bold brand stories that connect, convert, and leave a lasting impact.

With over 10 years of hands-on experience building brands from the ground up, from local startups to emerging e-commerce ventures, I help businesses discover their voice, define their visual identity, and convey its Brand Personality, from local startups to emerging e-commerce ventures, I help companies to discover their voice, define their visuals, and deliver meaning through strategic branding.

What I Bring to the Table:

• Deep understanding of brand archetypes, consumer psychology, and buyer personas
• Proven experience in visual identity design, logo creation, brand strategy, and creative content creation
• Ability to decode client pain points and deliver branding solutions that are visually aligned and emotionally driven
• A passion for storytelling through graphics, words, photography, and authentic brand language
• Curiosity for learning, from AI tools to cultural narratives — always evolving

• Developed and executed complete brand strategies, including naming, positioning, messaging, and storytelling.
• Conducted market research, audience analysis, and competitor audits to define brand voice and unique identity.
• Created brand guidelines, logo systems, and visual identities that align with brand psychology and user perception.
• Designed and managed cross-platform branding campaigns (print, digital, social media, web, exhibitions).
• Led strategic thinking for product launches, rebranding, and digital transformation of small to mid-size businesses.
• Built digital-first experiences, including research and guidance on UI/UX wireframes, website layouts, and branded content templates.
• Directed multi-disciplinary teams of designers, writers, and marketers to align creative ideas with business goals.
• Translated complex concepts (Tech, Crypto-ICO, Web3, etc.) into easy-to-understand visuals and brand communication.
• Crafted emotionally engaging storytelling content that improves brand recall and customer loyalty.
• Applied brand archetypes and buyer persona frameworks to create deeper connections with target audiences.
• Created branding kits for exhibitions and trade shows with visual merchandising and spatial brand design.
• Managed BTL campaigns, print media, vendor coordination, and ensured quality control of creative outputs.
• Built and scaled a creative agency from the ground up, serving over 50+ branding projects with measurable impact.
• Delivered presentations and brand roadmaps to clients, facilitating buy-in and long-term strategic alignment.
• Ensured brand consistency across all touchpoints, including packaging, signage, digital banners, and marketing kits.
• Strong grasp of branding tools, visual design principles, communication psychology, and digital marketing trends.

Master of Business Administration (MBA) – Marketing & Advertising

JSIMR College, Pune University, Maharashtra

Equipped with core business skills in brand strategy, consumer behaviour, advertising, and marketing management.

Bachelor of Business Administration (BBA) - Marketing

BRCM College, Veer Narmad South Gujarat University (VNSGU), Surat

Built foundational knowledge in business communication, marketing principles, and business management.