Hruday Pachala

Digital Marketing professional with 3+ years of experience in performance marketing, social media, SEO, Google Ads, Meta Ads, content strategy, and digital brand management. Currently working as Senior Digital Marketing Manager at Educase India, managing a portfolio of 80+ schools and educational institutions across India. Experienced in school admissions marketing, paid advertising, local search visibility, social media strategy, campaign optimization, and performance analytics.

Senior Digital Marketing Manager - EDUCASE INDIA - Hyderabad, India

(2026-04)

• Manage a portfolio of 80+ schools and educational institutions across India, handling digital marketing and online brand presence.
• Develop and execute digital marketing strategies focused on school admissions, lead generation, brand awareness, and online visibility.
• Manage paid advertising campaigns across Meta Ads and Google Ads, including campaign setup, audience targeting, optimization, and performance monitoring.
• Develop social media strategies and content calendars for schools and education brands, including reels, posts, campaigns, and promotional creatives.
• Monitor campaign performance through CPM, CPC, CTR, CPL, conversions, and lead quality.
• Develop localized marketing strategies based on school location, target audience, competition, and admission objectives.
• Manage Google Business Profile and Local SEO activities to improve schools' local online visibility.
• Conduct keyword research, competitor analysis, and local search analysis for education brands.
• Coordinate with creative and content teams to develop marketing assets aligned with campaign objectives.
• Manage multiple school accounts simultaneously across different cities and regions in India.

Digital Marketing Manager - PRESENCE MEDIA - Hyderabad, India

(2023-04 - 2026-03)

• Planned and executed end-to-end digital marketing campaigns across Meta Ads, Google Ads, SEO, Google Business Profile, and social media.
• Developed digital marketing strategies focused on brand awareness, customer acquisition, lead generation, and online visibility.
• Managed multiple client accounts and digital campaigns across different industries.
• Created and implemented social media strategies, content calendars, and campaign plans.
• Managed paid advertising campaigns including audience targeting, budget allocation, creative testing, and optimization.
• Analysed campaign performance using CPM, CPC, CTR, CPL, engagement, and conversion metrics.
• Managed Google Business Profiles and implemented local SEO strategies to improve search visibility.
• Conducted keyword research and competitor analysis to identify digital growth opportunities.
• Coordinated with creative and content teams for social media campaigns, advertisements, and promotional content.

B.Tech - Data Science - RVR & JC College of Engineering