Sonu Jaiswal
Digital Marketer & Performance Marketer
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About
Performance marketer with 1+ year of hands-on experience managing Meta Ads and Google Ads campaigns. Built and scaled campaigns for AKG Trends generating 85,000+ ad views and managed lead generation for AKG Digital Academy. Proven track record of growing brands from scratch, optimizing paid ad performance, and leading teams to deliver measurable results.
Experience
Team Leader (TL) at AKG Digimarketing Pvt. Ltd. (2025-08 – Present)
- Lead a team of 3–5 to plan and execute performance marketing campaigns across Meta & Google Ads, ensuring on-time delivery aligned with client goals
- Monitor campaign KPIs daily; optimized ROAS by guiding team on audience targeting, creative testing, and budget allocation
- Developed content and growth strategies that increased organic reach and paid engagement across client accounts
- Conduct weekly performance reviews with clients, presenting data-driven insights and actionable recommendations
Performance Marketing Executive at AKG Digimarketing Pvt. Ltd. (2025-04 – 2025-07)
- Planned and executed full-funnel Meta Ads and Google Ads campaigns to drive leads and e-commerce conversions
- Collaborated with creative team to develop high-converting ad creatives, resulting in improved CTR and lower CPL
- Managed daily ad operations including campaign setup, A/B testing, tracking, and weekly performance reporting
- Coordinated with cross-functional team to meet campaign deadlines and hit monthly performance targets
Digital Marketing Intern at AKG Digimarketing Pvt. Ltd. (2025-01 – 2025-03)
- Assisted in planning and executing digital marketing campaigns across Meta and Google platforms
- Created and managed content (posts, creatives, captions) aligned with brand and audience targeting goals
- Supported paid ad campaign optimization (Meta/Google), contributing to improved performance metrics
Education
Bachelor of Commerce in Commerce – School of Open Learning (SOL), University of Delhi (2023-05 – 2026)
Senior Secondary in Class XII – Government Boys Senior Secondary School, Najafgarh (2023-05)
Advance Diploma in Computer Application in Computer Application – Computec Professionals Group, Uttam Nagar (2023-06 – 2024-06)
