Lincy Catherine

Social Media Manager and Influencer Marketing professional with agency experience across 6+ industries. Skilled in end-to-end social media management, content strategy, visual conceptualisation, copywriting, client servicing and campaign execution. Experienced in managing creator collaborations and executing 50+ influencer campaigns, generating 2.7M+ organic views. Strong at turning creative ideas into strategic, engaging brand experiences.

Social Media Manager at BYT Digital (2025-06 – Present)

• Conduct competitor research, market and trends research for best results
• I have managed influencer marketing campaigns end to end, including creator research and shortlisting, outreach, rate discussions, outfit selection, scripting, briefing, shoot coordination, deliverable follow-ups and tracking via in-house dashboard. I have also coordinated on-site shoots when required.
• collaborated with designers and video production team on influencer reels, static creatives and other digital assets; provide references, feedback and revision inputs.
• Ai influencer video scripting and character creation.
• Created and executed podcast marketing from end to end including editing.
• Worked closely with the CEO on operational coordination and supported wider agency marketing activities.
• Use AI-assisted tools for image and video creation to develop visual concepts and content assets.
• Handle client communication and coordinate with internal teams to keep deliverables, approvals and timelines on track.
• Manage social media content and marketing requirements for multiple client brands across different industries.
• Develop content calendars, campaign ideas, platform-specific copy and creative directions aligned with brand objectives.

Social Media – Part-time at BYT Digital (2024-06 – 2025-04)

• Supported social media content execution, copywriting and coordination across client accounts.
• Assisted with content planning and collaborated with the team to take creative requirements from brief to execution.
• Created an Influencer database through outreach and negotiated for collaborations.

Digital Marketing Certification Programme – Loyola Institute of Business Administration (LIBA) (2024 – 2024)

Bachelor of Commerce – Stella Maris College, Chennai (2022 – 2025)

– St. Michaels Academy (2015 – 2022)