Ipsha Tiwari

PR and Communication Manager with extensive experience in strategizing and executing comprehensive public relations campaigns that elevate brand presence. Proven track record in developing trend-focused accounts across multiple platforms, driving engagement, and fostering active communities. Adept at crafting impactful communication strategies that enhance brand visibility, amplify media outreach, and deliver measurable business success.

Skilled in building collaborative relationships withmedia, stakeholders, and influencers to drive positive narrativesand brand loyalty.

PR and Communication Manager - Twenty7 Inc - Delhi

(2023-10 - 2024-09)

Media Strategy, Client Servicing & Successful PR Campaigns

• Maintained strong relationships with key media contacts, secured media coverage in top-tier publications, managed media inquiries and press releases, coordinated interviews and media briefings.
• Exceptional client service and support & delivered results-driven successful PR campaigns created and executed media strategies.

PR & Communication Manager - Prius Communications - Delhi

(2022-08 - 2023-09)

• Spearheaded brand transformation initiatives through strategic PR and media relations efforts.
• Developed and executed brand transformation campaigns for prominent healthcare brands, utilized multifaceted approach combining strategic thinking, effective communication, relationship-building, crisis management, and data-driven decision-making.
• Successfully repositioned Narayana healthcare through targeted PR efforts, resulting in increase in brand visibility
• Secured media coverage in top-tier publications (Wires, Mainlines, regional media(South & North).
• Built and maintained strong relationships with key media contacts, clients, and stakeholders, expertise in crisis management.

Assistant Producer/Correspondent - News9 (Tv9 Group) - Bangalore

(2018 - 2020)

• Produced informative and engaging content
• Maintained organization's credibility through accurate research
• Utilized critical thinking and research skills to verify facts
• Written content & gathered footage for documentary-style segments
• Demonstrated expertise in segregating news from fake news

PR specialist - Sugosha Networks - Bangalore

(2016-06 - 2018-05)

Strategic PR Manager with expertise in media relations, crisis management, and brand visibility

• Managed PR and media relations for prominent brands (Patanjali, Iskon, Rainbow Children Hospital, and educational institutions)
• Collaborated with Navakarnataka 2025 Govt. projects, conducting interviews across various sectors (Infosys, GE Healthcare, TATA Motors, IIIT, NLSIU)
• Handled media relations(positive & negative news, counter strategy) for in 2018 State Assembly Elections

PR Intern - Media Connect - Bangalore

(2016-01 - 2016-03)

Msc - Electronic Media - MysoreUniversity, Karnataka (2014 - 2016)

BCA - Kanpur University