Ipshita Chatterjee

Communications specialist with more than 4 years of experience driving social impact, healthcare and corporate narratives. Specializing in editorial management and market research, I have built multi-channel editorial campaigns and managed stakeholder and crisis communications for Nutrition International, Antara Senior Care, Himalaya Wellness, and more. Well-versed in integrated communications, campaign management, executive messaging, cross-functional content strategy and report writing.

Backed by a global background, I bring a deep cross-cultural agility and a unique, adaptable perspective to complex corporate and human narratives.

Senior Account Executive at On Purpose Consulting (2024-01 – 2025-07)

• Executed strategic communication narratives for ISDM, Nutrition International, and ACT Grants, aligning complex messaging with sectoral discourse and organizational priorities.
• Led end-to-end editorial management of thought leadership articles and op-eds published across national platforms including The Hindu, Hindustan Times, Economic Times, YourStory, and Moneycontrol, strengthening visibility and credibility for senior leadership.
• Advised CXOs and senior leadership on translating technical public health and social impact concepts into compelling narratives for mainstream and stakeholder audiences.
• Collaborated with cross-functional teams to build communication strategies for campaigns and announcements, ensuring brand consistency across digital and print platforms.
• Conducted sector-specific research and analysis to inform communication strategies, successfully incorporating policy developments and trends into client messaging.

Senior Account Executive at Genesis BCW (now Burson) (2021-06 – 2023-08)

• Developed and implemented strategic initiatives that resulted in positive impact for diverse clients within the Brand, Sports & Entertainment and Pharma, Health & Wellness practices including Himalaya Wellness Company, MedGenome, Wipro Consumer Care & Lighting, Licious, and Britannia among others.
• Owned end-to-end content creation, brand collateral and distribution (press releases, social media, event materials), maintaining a consistent brand voice.
• Led integrated communications plans for events, initiatives, and launches, achieving objectives through strategic storytelling.
• Managed client accounts independently, providing strategic counsel and maintaining strong client relationships.
• Navigated through multi-stakeholder communication channels and corporate announcements to drive positive brand visibility for FMCG and healthcare accounts.
• Mentored junior team members to support professional growth and team efficiency.

Intern at UNAIDS (2020-06 – 2020-06)

• Collaborated on the architecture and content strategy for the development of a mobile app designed to empower and educate adolescent girls and young women in Eastern and Southern Africa about HIV prevention.
• Developed impactful concept notes and participated in development planning, leveraging research and communication skills to ensure app effectively addresses target audience needs.

Research Intern at Chennai Centre for China Studies (C3S) (2020-05 – 2020-05)

• Authored research paper on "The role of social media in China's Public Diplomacy" for The Chennai Center for China Studies investigating the impact of censorship and targeted campaigns on international messaging.

Freelance Interpreter at Better Work Jordan (ILO) (2017-09 – 2017-12)

• Interpreted critical conversations in Hindi and Bengali between migrant workers from India and Bangladesh and representatives of Better Work Jordan, to support labor rights and cross-cultural communication.

Quality Control Associate at Godot Entertainment and Media Pvt. Ltd. (2016-06 – 2017-07)

• Managed the editorial review of content produced by in-house and freelance writers, ensuring high-quality engagement and formatting.
• Served as the primary liaison between writers, clients, and the management team.
• Contributed to hiring and recruiting processes by creating databases for the HR team.

Master of Arts in International Studies – School of Law, Christ University (2019-06 – 2021-05)

Bachelor of Arts in Journalism and Mass Communication – School of Communication, Manipal University (2013-07 – 2016-06)

Credential in International Baccalaureate Diploma – Overseas Family School (2013-05)