Ishika Pal

Data-driven and creative Digital Marketing & Social Media Specialist with 15 months of hybrid/remote experience managing end-to-end digital campaigns, content distribution, and paid ad budgets. Proven track record of scaling organic Meta reach by 178.1% and executing high-efficiency paid campaigns with up to a 13.6% CTR. Adept at blending community building, psychological storytelling, and performance marketing to drive meaningful engagement and high-volume lead generation across creator networks and B2B corporate brands.

Digital Marketing & Social Media Lead at Resell Property (Real Estate) (2025-01 – 2026-04)

Performance & Content Management

• Spearheaded the end-to-end content pipeline, writing high-converting copy scripts and mapping out weekly digital content calendars to align with brand positioning goals.
• Engineered an organic video strategy on Meta platforms that drove a 178.1% surge in monthly views, capturing 83.3K organic views within 28 days by optimizing short-form video hooks to secure positioning on 99.6% non-follower feeds.
• Applied deep audience psychology principles to elevate unique viewer interactions by 301.1%, engaging over 57,500 unique users through strategic content execution.
• Developed and deployed integrated social media campaigns across Meta and Google, managing a media budget of 4,00,000 – 5,00,000 to drive inbound target audience interest.
• Monitored and responded to inbound audience inquiries and traffic responses across corporate digital dashboards, ensuring timely communication workflows for over 293 total property leads.

Bachelor of Business Administration (BBA) in E-Commerce & Digital Marketing – Graphic Era (Deemed to be University) (2023-08 – 2026-07)