Istuti Dixit

Marketing & strategy professional with experience in marketing consulting, brand strategy, market research, and digital growth initiatives. Skilled in data-driven decision-making, KPI analysis, client delivery, and AI-enabled marketing insights. Proven ability to translate business problems into actionable marketing and growth strategies across consulting, automotive, and digital domains

Marketing Consultant - Bharat Ratna & Co - Lucknow, Uttar Pradesh

(2025-08)

• Led marketing and brand strategy initiatives for automotive client (SAS Hyundai), enhancing brand visibility and customer engagement.
• Developed data-backed campaign strategies aligned with business and sales objectives.
• Analyzed H-Promise KPIs and performance reports, translating data into actionable insights for stakeholders.
• Managed client communication, reporting, and presentations, ensuring timely delivery of marketing outcomes.
• Oversaw social media strategy, content direction, and audience growth across digital platforms.

Human Resource Executive - Medhaj Techno Concept Pvt. Ltd.

(2025-06 - 2025-07)

• Managed the end-to-end recruitment lifecycle, including sourcing, screening, interview coordination, and onboarding.
• Maintained Excel-based recruitment trackers and dashboards to support manpower planning and hiring decisions.
• Coordinated with hiring managers and project teams to meet project-specific workforce requirements efficiently.
• Supported field and location-based manpower planning, ensuring timely hiring aligned with project timelines.
• Ensured accurate documentation of candidate data, interview feedback, and hiring status to maintain process efficiency and compliance.

Human Resource Intern - DEN Publications

(2024-05 - 2024-07)

• Supported the complete recruitment process including resume screening, interview coordination, and onboarding.
• Collaborated with hiring managers to ensure timely and structured talent acquisition.
• Assisted with employee induction and engagement initiatives to improve organizational alignment.
• Maintained candidate records and interview feedback using Excel/HR trackers to support recruitment reporting and follow-ups.

Marketing Intern - MSC Consulting

(2024-02 - 2024-03)

• Supported digital marketing and content strategy execution for client projects.
• Optimized website content by fixing broken links, improving navigation, and implementing SEO best practices.
• Managed website updates including content uploads, layout adjustments, and plugin maintenance.
• Edited client videos using Adobe Premiere Pro and InShot, aligning content with brand and engagement goals.

Graphic Designer Intern - Digital Nexus Media Pvt. Ltd

(2023-04 - 2023-05)

• Designed visually engaging social media creatives, promotional posts, and brand assets aligned with brand guidelines and target audience requirements, improving online engagement and brand visibility.
• Created high-quality mockups, marketing collateral, and digital designs using Adobe Photoshop and Canva to support marketing campaigns and promotional activities.
• Collaborated with marketing teams to develop creative content that enhanced campaign performance and contributed to a 20% increase in sales.
• Managed WordPress backend operations for an e-commerce website, including product uploads, content updates, plugin integration, and website performance optimization.

Master of Business Administration - MBA - Amity University (2023 - 2025)

Bachelor of Computer Application - BCA - Lucknow University (2023 - 2025)