Itesh Guleria

Influencer marketing professional with 2+ years of experience managing creator campaigns across Instagram and YouTube. Managed 100+ creators end-to-end, covering creator sourcing, vetting, outreach, rate negotiation, briefing, content approvals, posting coordination and campaign reporting. Experienced in hiring and managing content teams, setting performance targets, controlling creator costs, and using campaign data to improve execution.

Influencer Marketing & Content Executive - CGC University

(2025-02 - 2026-06)

• Hired, trained and managed the influencer marketing and content team, with responsibility for team output, targets and costs.
• Managed end-to-end influencer campaigns involving 100+ creators across Instagram and YouTube, from sourcing and vetting through briefing, approvals and posting.
• Negotiated creator rates and deliverables, reducing creator acquisition cost by approximately 30%.
• Set and tracked daily, weekly and monthly targets for creator outreach, confirmations, content creation and posting.
• Planned and executed content calendars for multiple projects and 5+ live events involving 20+ contributors.
• Scripted, reviewed and quality-checked videos, copy and presentations before publishing.
• Managed online reputation across Google, Shiksha, CollegeDunia and Quora, responding to 200+ reviews and contributing to a 40% improvement in positive ratings over 6 months.
• Tracked reach, engagement and campaign performance and shared reporting and competitor insights with management.

Creator Content Manager - Freelance

(2025-06)

• Manage content for a creator across Instagram, YouTube and Facebook, covering research, scripting, video editing, publishing and community replies.
• Plan content strategy and posting calendars, and test hooks and formats using post-level analytics to improve reach and engagement.

Content Strategist - Rezrect

(2024-08 - 2025-02)

• Created content strategies and content plans for international coaching clients at a content agency.
• Built content calendars, selected content formats and set messaging direction for client campaigns.
• Edited and finalized client content to meet brand and platform standards before delivery.

B.Tech - Computer Science Engineering - Indo Global College of Engineering (2022 - 2025)

Diploma - Computer Science Engineering - Government Polytechnic College, Sundernagar (2018 - 2020)

Class XII - Non-Medical - HP Board (2021 - 2021)