Jasmandeep Kaur

UX Researcher with 4 years of experience conducting mixed-methods research, ethnographic fieldwork, and usability testing across global contexts. Strong background in synthesizing qualitative and quantitative data into actionable insights that inform user-centered design and product strategy. Experienced in cross-cultural research, trend forecasting, and collaborating with multidisciplinary teams across industries including automotive HMI and geospatial technology.

Senior Research Designer at Tata Elxsi (2024-01 – Present)

• Led end-to-end UX research using qualitative and quantitative methods across international markets
• Conducted ethnographic studies, user interviews, surveys, and usability testing
• Drove internal trend forecasting reports identifying emerging behaviors and cultural signals
• Synthesized research findings into actionable insights, frameworks, and design recommendations
• Supported proposals and stakeholder pitches with research-backed narratives

Research Designer at Tata Elxsi (2022-01 – 2024-12)

• Executed mixed-method UX research across multiple industries
• Conducted UX audits, usability testing, and competitive benchmarking
• Synthesized research into user journeys, personas, and insight reports
• Contributed to large-scale ethnographic data collection supporting machine learning initiatives

Industrial Design Intern at Afterconcept Ltd (2021-01 – 2022-12)

• Supported product research, ideation, and early-stage concept development
• Created information architecture, task flows, wireframes, and prototypes
• Assisted with 3D modeling and design visualization

Bachelor of Design in Industrial Design – National Institute of Design, Haryana