User Experience Researcher II - Matrimony.com - Chennai
(2025-07 - 2025-11)
- Designed and executed end-to-end qualitative research across 5 onboarding journeys, synthesizing consumer insights into strategic recommendations that informed product and business decision-making.
- Conducted mixed-method qualitative and quantitative research for a product serving 50,000+ daily active users, analyzing behavioral patterns and user feedback to uncover growth opportunities and improve customer experience.
- Led 0→1 research for a wedding management platform, conducting discovery research to define what to build across guest coordination, multi-event, and logistics workflows before design began, producing journey maps and user personas that guided product direction and improved task efficiency for 10,000+ users
- Planned and executed mixed-method research programs combining interviews, usability studies, accessibility evaluations, and quantitative analysis to generate actionable insights for cross-functional stakeholders.
- Translated research findings through rigorous data Interpretation into clear, actionable recommendations, leveraging strong communication skills to produce affinity diagrams and research reports that directly informed onboarding strategy and improved retention across new and returning user cohorts.
- Conducted secondary research, competitive benchmarking, and behavioral analysis to identify emerging trends, uncover opportunity areas, and inform product strategy.
- Led end-to-end UX research for a 0→1 fintech product, planning and executing research across onboarding, referral, and feature adoption phases, navigating ambiguity to define product direction and increase sign-up rates.
- Conducted discovery-phase competitive research and benchmarking, synthesising findings into opportunity areas and presenting actionable recommendations to stakeholders that directly informed 3 key product decisions.
- Partnered closely with product, design, engineering, and business stakeholders to define research objectives, communicate findings, and drive evidence-based decision-making.
- Produced research deliverables and thought-leadership content communicating insights to diverse stakeholder audiences across go-to-market and product channels.
User Experience Designer - Hissa - Bengaluru
(2024-02 - 2025-03)
User Experience Researcher - Planet Alba - Germany
(2023-09 - 2024-01)
- Conducted user research and defined end-to-end information architecture for an educational platform, applying qualitative findings to layout decisions that improved reading completion rates.
- Collaborated cross-functionally with editorial, engineering, and marketing stakeholders, facilitating alignment on research objectives and delivering launch-ready outcomes within a 6-week sprint, navigating fast-moving project constraints.
Assistant Category Manager - Qalara(RIL) - Bengaluru
(2021-11 - 2023-08)
Textile & Print Designer - Narayan Overseas - Delhi
(2016-09 - 2018-03)
Textile Designer - Bombay Innovations - Ludhiana
(2015-07 - 2015-12)
