Jay Fulaware

Influencer Marketing Specialist with expertise in scaling iGaming and AI brands through global creator partnerships. Experienced in managing campaigns across YouTube, Instagram, TikTok, Twitch, OnlyFans, and Telegram, with a proven record of driving millions of impressions and delivering cost-effective influencer activations. Skilled in end-to-end campaign management—from sourcing and negotiation to execution and KPI reporting.

Influencer Marketing Manager at NDA (iGaming- Freelance) (2024-08 – 2024-12)

• Sourced and managed influencers across YouTube, Instagram, and Telegram in the iGaming sector.
• Negotiated prices, structured deals, and handled full campaign execution.
• Coordinated deliverables and ensured campaigns met deadlines and brand guidelines.
• Reported on KPIs: reach, engagement rate (ER), and conversions.
• Managed over 200+ YouTube influencer integrations, boosting brand presence across key regions.
• Drove more than 800+ million Instagram impressions through large-scale logo promotions.
• Reduced influencer costs by 35% through strong negotiations, improving campaign ROI.
• Built long-term creator partnerships, ensuring repeat collaborations.

Influencer Marketing Manager at NDA (iGaming- Freelance) (2024-12 – 2025-04)

• Researched, shortlisted, and contacted influencers, mainly YouTube creators.
• Managed the full negotiation cycle and campaign coordination.
• Supported brand managers and influencers with campaign requirements.
• Executed over 120+ YouTube integrations in five months.
• Negotiated cost-effective influencer deals, saving budget while increasing reach.
• Optimized creator selection, boosting audience relevance and campaign results.

Influencer Marketing Manager (Freelance) at Laipic Ai (2024-11 – 2025-01)

• Supported the in-house marketing team with influencer research and outreach.
• Matched creators in beauty, lifestyle, and tech niches to campaign needs.
• Coordinated communication between influencers and brand managers.
• Delivered 40+ dedicated YouTube integrations within just 45 days.
• Enhanced brand targeting by suggesting creators aligned with niche audiences.
• Contributed to strong brand awareness in AI and lifestyle segments.