Vicky Velani

Results-driven Influencer Marketing Professional with 4+ years of experience managing end-to-end influencer campaigns from scouting and onboarding to execution, analytics, and payout management. Proven track record of onboarding 300+ influencers across Instagram, YouTube, Telegram, WhatsApp, and X, while handling high-value payment operations worth ₹2–3 Cr. Skilled in multi-platform campaign management, budget optimisation, and building strong long-term creator relationships across diverse brand categories.

Additionally builds internal automation tools using AI, Apps Script and Google Sheets to streamline reporting as well as data extracting and influencer outreach workflows.

Influencer Marketing Executive at Parity Cube Pvt. Ltd. (2025-07 – Present)

• Lead end-to-end influencer campaign management across Instagram, YouTube, Telegram, WhatsApp, and X overseeing briefing, content review, publishing timelines, and live performance monitoring.
• Strategically allocate budgets across influencer tiers to optimize ROI, focusing on CAC reduction and user acquisition growth.
• Track campaign performance using UTM links and analytics dashboards to measure engagement, conversions, and overall campaign effectiveness.
• Build and maintain long-term creator relationships, ensuring seamless brand-influencer collaboration and repeat partnerships.

Jr. Influencer Marketing Executive at Parity Cube Pvt. Ltd. (2023-10 – 2025-06)

• Scouted, vetted, and onboarded 300+ influencers across Instagram, YouTube, Telegram, WhatsApp, and X — covering micro to macro tiers.
• Managed end-to-end campaign execution including creator briefing, content coordination, and publishing timelines via admin panel access.
• Conducted influencer outreach to identify and onboard relevant creators aligned with campaign objectives.
• Performed performance analysis using Google Analytics and UTM tracking to evaluate engagement rates and conversion metrics.

Influencer Payment Executive at Backstage Solution (Games24x7) (2021-03 – 2023-06)

• Conducted thorough KYC verification for influencers, ensuring full regulatory compliance before onboarding and payment processing.
• Managed daily influencer payment operations, processing high-volume transactions worth ₹10–30 Lac per day during peak IPL and cricket event seasons.
• Oversaw cumulative payment processing of ₹2–3 Cr across all campaigns, maintaining accuracy and zero payment discrepancy.
• Handled post-promotion influencer management for My11Circle app, coordinating follow-ups, resolving queries, and maintaining creator satisfaction.

Bachelor of Management Studies in BMS – KES Shroff College

Higher Secondary Certificate in HSC – KES Shroff College

Secondary School Certificate in SSC – S.V.P.V. Vidhyalaya