Jaya Preethi

Results-driven digital marketing executive with a strong focus on SEO optimization, content creation, and data analysis. Proven ability to enhance brand visibility and drive engagement through strategic paid advertising and social media initiatives.

Digital Marketing Executive - Sri Aishwarya Sarees - Chennai, IN

(2025-07 - 2026-04)

• Optimized website content for SEO, improving search rankings and organic traffic.
• Implemented paid advertising strategies across multiple channels to maximize ROI.
• Analyzed data analytics reports to assess campaign performance and inform future strategies.
• Collaborated with cross-functional teams to align marketing initiatives with business goals.
• Conducted competitive analysis to identify opportunities for brand differentiation.
• Drafted persuasive copy for promotional materials, driving interest and sales.
• Designed and executed social media contests to increase user engagement and grow followers.
• Developed and maintained a content calendar to ensure consistent messaging across channels.
• Created content for website, social media accounts, email campaigns and other digital channels.
• Managed SEO activities including keyword research, link building and content optimization.
• Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
• Collaborated with design teams to create visually appealing graphics for websites and social media posts.

Digital Marketing Executive - Kiwi Nutritech - Chennai, IN

(2023-04 - 2025-06)

• Managed social media accounts, fostering community engagement and brand loyalty.
• Optimized website content for SEO, improving search rankings and organic traffic.
• Implemented paid advertising strategies across multiple channels to maximize ROI.
• Analyzed data analytics reports to assess campaign performance and inform future strategies.
• Conducted competitive analysis to identify opportunities for brand differentiation.
• Drafted persuasive copy for promotional materials, driving interest and sales.
• Monitored online reputation and responded to customer inquiries promptly and effectively.
• Utilized analytics tools to track user behavior and optimize digital marketing efforts.
• Executed comprehensive market research to identify trends and inform strategic decisions.
• Created engaging content for various digital platforms, enhancing brand visibility and audience interaction.
• Developed and maintained a content calendar to ensure consistent messaging across channels.
• Created content for website, social media accounts, email campaigns and other digital channels.
• Managed SEO activities including keyword research, link building and content optimization.
• Collaborated with design teams to create visually appealing graphics for websites and social media posts.
• Monitored performance of campaigns using analytics software such as Google Analytics.
• Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
• Evaluated customer feedback and online behavior to refine digital marketing strategies and improve customer engagement.

Bachelor of Engineering - Computer Science Engineering - Jeppiaar Engineering College (2016-05)