Jayashree

Experienced Media Analyst with 8 years at NineStars Information Technologies, specializing in analyzing articles, videos, and images related to athletes and sporting events. Responsible for identifying and tagging athletes accurately while removing incorrect or irrelevant metadata. Skilled in performing data validation, content research, and quality control using verified sources like the Red Bull website.

Proficient in Excel for data tracking, analysis, and reporting. Strong attention to detail, analytical thinking, and commitment to maintaining accuracy across digital media platforms.

Senior Media Analyst - NineStars Information Technologies Pvt. Ltd. - Chennai, India

(2018-01 - 2025-12)

Started with a pilot batch of 4 members and scaled to a team of 50.

• Monitored Red Bull's Web Media platform, collecting, analyzing, and reporting on digital media coverage.
• Managed structured metadata tagging workflows for thousands of articles, videos, and images related to athletes and events.
• Designed and maintained Excel-based tracking systems to monitor tagging accuracy, asset coverage, and analyst productivity.
• Conducted regular audits and validation checks to ensure data integrity, consistency, and compliance with project guidelines.
• Analyzed large datasets of sports and cultural web content to identify athletes and events accurately.
• Extracted and categorized web outlets based on client-specific metadata and taxonomy requirements.
• Tracked online performance of sports personalities, athletes, and music artists across global media channels.
• Trained and mentored junior analysts, conducting process knowledge transfer and performance review sessions.
• Ensured data integrity and consistency through regular audits and validation of tagged media assets.
• Performed content quality assurance (QA) checks to maintain accuracy and compliance with project standards.
• Utilized Excel and analytical tools for data tracking, productivity reporting, and performance optimization.
• Collaborated with cross-functional teams to streamline metadata tagging workflows and enhance content accuracy.
• Conducted root cause analysis for tagging discrepancies and implemented corrective action plans.
• Supported process automation initiatives by providing structured data and feedback for system improvement.

Data Analyst - Scope e-Knowledge Centre Pvt Ltd

• Designed and developed high-quality web content to meet client satisfaction.
• Generated reports and documentation of non-conformance issues.
• Conducted Root Cause Analysis (RCA) and suggested corrective actions.
• Collaborated with production teams to resolve errors and improve content quality.

Associate Teacher - Narayana e-Techno School, CBSE Ambattur, Chennai - Chennai, India

Energetic preschool teacher with 1 year and 6 months of experience.

• Educated children aged 2 to 6, fostering curiosity and confidence.
• Created engaging lesson plans and activities tailored to early childhood development.

MBA - Financial Accounting - Madras University (2017)

B.Com - Commerce - Madras University (2013)

12th Grade - Don Bosco Mat. Hr. Sec. School (2010)

10th Grade - Corporation Higher Secondary School (2008)