Jesvwy Kc

Driven and results-oriented Performance Marketer with 2+ years of hands-on experience specializing in Google Ads and Meta Ads. Skilled at crafting and executing data-driven campaigns that drive measurable business impact from boosting user acquisition to maximizing ROI. Known for leveraging advanced targeting, A/B testing, and conversion rate optimization to elevate campaign performance.

Adept at translating complex data into actionable insights, optimizing budgets, and aligning paid media strategies with business objectives. Obsessed with continuous learning and staying ahead of digital marketing trends to deliver impactful, revenue-generating campaigns.

Performance Marketing Analyst - ExcelR Edtech Private Limited - Bangalore

(2025-07)

• Strategically managed and optimized ad spend across Google Ads, YouTube Ads, Google Discovery Ads, and Demand Gen, consistently achieving strong ROI while scaling revenue.
• Monitored campaign performance and implemented continuous campaign optimization, including bid adjustments, audience segmentation, and keyword refinements.
• Prepared detailed campaign analysis reports and conducted Salesforce analysis to evaluate lead quality, sales pipeline performance, and ROI attribution.
• Performed negative keyword analysis to reduce irrelevant traffic and improve ad relevance and conversion quality.
• Leveraged GA4, Looker Studio, and Search Console to track key performance metrics, generate actionable insights, and refine marketing strategies.
• Spearheaded cross-platform campaigns integrating Performance Max, Search, and Display ads to align with product objectives and optimize audience targeting.
• Led conversion optimization initiatives through A/B and multivariate testing of ad creatives, landing pages, and user flows to maximize conversion rates.
• Collaborated with content, design, and product teams to craft compelling landing pages and ad copies, enhancing user engagement and driving higher conversion efficiency.

Performance Marketing Executive - RIPSIL Automation Pvt. Ltd - Bangalore

(2024-02 - 2025-07)

• Strategically managed and optimized ad spend across multiple platforms, including Google Ads, YouTube Ads, Google Discovery Ads, and Demand Gen, consistently achieving a ROI while scaling revenue effectively.
• Leveraged advanced data analytics using GA4, Looker Studio, and Search Console to track key performance metrics, generate actionable insights, and refine marketing strategies for maximum impact.
• Spearheaded cross-platform campaigns, integrating Performance Max, Search, and Display ads to align with product-specific objectives, optimize audience targeting, and elevate overall campaign performance.
• Developed and executed comprehensive paid digital marketing strategies focused on Google Search, YouTube Ads, and Demand Gen campaigns, driving ROI and meeting targeted KPIs.
• Led conversion optimization initiatives through A/B and multivariate testing, systematically improving ad creatives, landing pages, and user flows to maximize conversion rates.
• Collaborated closely with content, design, and product teams to craft compelling landing pages and ad copies, enhancing user engagement and driving higher conversion rates.
• Implemented UX/UI best practices to optimize landing pages and sales funnels, ensuring seamless user experiences and increased conversion efficiency.
• Conducted comprehensive customer journey analysis, identifying critical touchpoints to optimize and improve digital marketing performance, resulting in measurable conversion uplift.

MBA - Marketing - Cochin University of Science and Technology (2021 - 2023)

BBA - Finance and Marketing - University of Calicut (2017 - 2020)