Ajeet Singh

Performance Marketing Executive with expertise in managing Amazon Ads PPC campaigns and driving brand sales on Amazon. Skilled in campaign automation, SEO-driven content, and data-led optimization using Search Term Reports, Search Query Performance (SQP), Search Catalogue Performance (SCP), and Helium 10 to identify high-intent keywords, refine targeting, and grow search share. Experienced in collaborating with cross-functional teams to meet sales goals and boost brand growth.

Passionate about leveraging performance marketing and SEO to maximize ecommerce success.

Performance Marketing Executive at ShftX Tech Pvt Ltd (2026-02 – Present)

Multi-Brand Ecommerce Company

• Managing Amazon Ads PPC across 100+ SKUs spanning multiple brands, driving performance across Sponsored Products, Sponsored Brands, and Sponsored Display.
• Coordinated with and guided the design team on catalogue creatives, including PDP images, A+ Content, and listing visuals.
• Optimized product titles, bullet points, and descriptions to improve listing quality and search performance.
• Built automation workflows for Amazon campaign creation across Keyword Targeting (KT), Product Targeting (PT), and Auto Targeting.
• Developed automation for cloning existing campaigns, streamlining scale-up across product catalogues.
• Executed bulk negative keyword optimization to improve targeting efficiency and reduce wasted ad spend.
• Automated bulk campaign creation processes to support rapid scaling of Amazon advertising accounts.
• Scaled combined Amazon Ads spend from ₹17L to ₹43L/month (Feb–Jul 2026), driving a 135% increase in ad sales (₹80.7L → ₹189.3L) and 145% growth in orders (16,641 → 40,735), while improving blended ACOS from a 26% peak to 22.7%.

Senior Ecommerce Executive at Planout Group Pvt Ltd (2024-07 – 2026-02)

Ecommerce Agency

• Managed and optimized Amazon brand sales for multiple agency clients across FMCG, Beauty, Perfume, and Furniture categories, achieving and exceeding sales targets through strategic initiatives.
• Created SEO-based content for product listings, improving visibility, driving traffic, and increasing conversion rates.
• Enhanced product descriptions, titles, bullet points, and images to align with SEO best practices and improve search rankings.
• Monitored Amazon marketplace trends and competitor activity to identify new growth opportunities and adjust strategies accordingly.
• Managed Amazon Seller Central to oversee inventory, optimize listings, and ensure efficient order fulfillment.
• Developed and executed strategies to improve customer reviews and ratings, boosting brand credibility and trust.

Bachelor of Science – Zakir Husain Delhi College (2023)

Senior Secondary Education in Science – Ramjas Senior Secondary School (2019)

Secondary Education – Mata Shiv Devi Public School (2017)