Joy Basu

A good team player with high motivation, sincerity and a willingness to learn. A good communicator with strong analytical abilities and an outgoing personality. Able to cope with challenges. During the MBA specialised in finance and have worked in some of the world's leading research & consulting firms in India & abroad.

Have obtained expertise in the area of industry research, project management, market intelligence having worked on questionnaire design, market surveys, market analysis reports, demand estimation study reports, feasibility study reports, business plans, market study, trend analysis. Key areas of interest include entry & exit strategies, feasibility study reports, competitor analysis, industry analysis, customer analysis, market sizing, market segmentation, market positioning, market demand & supply estimation study, marketing & sales strategy, pricing strategy, growth strategy, opportunity assessment, corporate finance, marketing & sales.

Research Analyst - REAL PILLARS CONSULTANCY - KOLKATA, INDIA

(2011-12-01 - 2013-01-04)

Real Pillars is a young Real Estate Consultancy based in Kolkata with a network of offices in India having a strong focus in the Eastern Region. Its core functions are in Retail & Commercial Leasing, Land Acquistion Support, Market Research, Feasibility Studies & Sales.

• Conducted a market survey of the hotels & cinema halls in Bokaro & submitted a spreadsheet report to the company for their client Amit International (leading property brokers of Kolkata)
• Submitted a detailed report on the Luby City Centre Mall in Dhanbad
• Submitted exhaustive questionnaires for market demand estimation best use study of retail property in Guwahati being developed by Guwahati based Universal Group
• Conducted market surveys of retail properties in Guwahati being developed by Universal Group in the retail locations of G.S. Road (retailers end questionnaire) & posh residential location of Zoo Road (shoppers end questionnaire)
• Submitted the reports of Guwahati Retail & Shoppers Survey Findings to Pillars Consultancy
• Conducted a market survey of the hotels in Durgapur & submitted a spreadsheet report to the company for their client Kolkata based Jain Group
• Submitted exhaustive questionnaires for market demand estimation feasibility study of residential & retail property (shoppers end) in Durgapur being developed by Jain Group
• Conducted market surveys of residential & retail properties (shoppers end questionnaire) being developed by Jain Group in the posh residential locations of Ambuja Colony, Bidhannagar, Doctors Colony, City Centre etc. in Durgapur
• Submitted the reports of Durgapur Residential & Retail Shoppers Survey Findings to Pillars Consultancy
• Conducted a market survey of the hotels in Guwahati (4 & 3 Star Category) & submitted a spreadsheet report to the company
• Submitted exhaustive questionnaire for market demand estimation feasibility study of residential property in Kolkata / Guwahati
• Conducted market survey of residential properties in the MIG & HIG locations of Guwahati of a sample size of 184 respondents respectively
• Submitted the reports of Guwahati Residential Survey Findings to Pillars Consultancy
• Presented the Guwahati Residential & Hotel Survey Findings Report to the CEO of Pillars Consultancy at the CONCLAVE CLUB in Kolkata (1 hr)
• Prepared the KOLKATA LEADING DEVELOPERS DATABASE for Kolkata Market Supply Assessment (Residential)
• Submitted a report (spreadsheet & tabular format) of the Kolkata Supply Assessment (Residential) regarding the details of upcoming projects of the developers in Kolkata
• Submitted a Research Report on Kolkata Market Supply Assessment (Residential) including Kolkata Residential Scenario
• Submitted a Business Plan for Market Supply Assessment & Business Development to Pillars Consultancy
• Submitted exhaustive questionnaires for market demand estimation feasibility study in the commercial (office space) sector in Kolkata / Bhubaneshwar
• Conducted a market demand estimation commercial (office space) survey in Patna of a sample size of 49 respondents out of 168 corporates visited
• Conducted a market demand estimation retail survey in Patna of a sample size of 118 respondents out of 133 retailers visited (carried out jointly)
• Submitted the reports (Spreadsheets & Pie Chart Distributions) of Patna commercial & retail survey findings to Pillars Consultancy (including writeups & strengths of upcoming commercial building & Patna City) for Nutan Constructions (Patna)
• Submitted the Retail Distribution of Prakash Jha's (Mumbai based Director) P&M Mall (Patna) to Pillars Consultancy
• Presented the Patna Commercial & Retail Survey Findings Report to the CEO of Pillars Consultancy
• Submitted a Research Methodology Writeup to Pillars Consultancy Pvt. Ltd
• Conducted internet research of the changes in Bihar Govt. under C.M. Nitish Kumar (report submitted), TMT Bars in Eastern Region, Women's Empowerment, Resort Details in Kolkata, Daman & Silvassa (report submitted)
• Submitted a questionnaire to Bihar Housing Board for preparation of a Research Report on Patna Real Estate Scenario
• Submitted a report on National Thermal Power Corporation (NTPC) Sustainable Development through Internet Research assisting in the preparation of NTPC Brochure
• Submitted reports on Brand Presence in Guwahati, Guwahati Commercial (including Retail) & Economic Scenario
• Conducted a market survey of residential properties in the MIG & HIG locations of Muzzafarpur of a sample size of 41 repondents respectively
• Submitted reports (Spreadsheets & Pie Chart Distributions) of Muzzafarpur Residential & Retail Survey Findings to Pillars Consultancy (including summary on Muzzafarpur Property Market & Residential Survey Contact List) for client Arjun Singh (Muzzafarpur based)
• Submitted the Kolkata Commercial Market Demand Estimation Study Report (50 respondents surveyed out of around 262 corporates visited) including Questionnaire, Methodology, Key Findings & Kolkata IT Scenario Report
• Submitted the Bhubaneshwar Residential Survey Questionnaire, Bhubaneshwar Residential Survey Schedule & Bhubaneshwar Residential Survey Methodology to Pillars Consultancy
• Submitted names of the food joints (restaurants, fast food joints, food courts) in Salt Lake, Kolkata, survey reports of Hangout Food Court in City Centre 1, Salt Lake & financial details of retail outlets in Kolkata mostly in Salt Lake
• Submitted details of the present & upcoming shopping malls in Ranchi along with a Ranchi Retailers Questionnaire (High Street & Malls) & Ranchi Shopping Mall Questionnaire
• Submitted a bar graph on Avg. Commercial / Retail Rentals of 18 major locations of Ranchi to Pillars Consultancy
• Submitted a database (spreadsheet report) of 33 leading banks of Kolkata (Kolkata regional office contact details provided)
• Submitted databases (spreadsheet reports) on Pune Banks, IT / ITES, Retailers & Shopping Malls
• Currently conducting a Locational Analysis of Hadaspar (Pune) through Internet Research
• Submitted a report on residential projects of leading developers of Bhubaneshwar along with their Property Rates / Prices
• Submitted the Kolkata Real Estate Scenario (Overview) – Kolkata Real Estate Reports through Internet Research
• Submitted the KOLKATA NEW PROJECT DETAILS DATABASE (200 properties) to Real Pillars Consultancy

Analyst - ERNST & YOUNG - DUBAI, U.A.E.

ERNST & YOUNG is one of the world's leading accountancy and consultancy firms, was popularly known as the Big 5 firm of accountants and management consultants. Worked in their General Management Consulting department.

M.B.A. - Finance - ASTON BUSINESS SCHOOL, Aston University (1996-10-07 - 1997-09-30)