Justina Joseph

Creative and energetic Visual Merchandiser with strong experience in high-end retail, blending visual storytelling with brand strategy to create impactful displays. Skilled in aligning merchandising with business goals, with a keen eye for detail and a proven ability to drive customer engagement. A flexible team player eager to grow into leadership roles and expand hands-on display expertise through new challenges and opportunities.

Visual Merchandiser Manager/Creative - KALAMANDIR JEWELLERS PVT.LTD - Surat

(2024-01)

• Develop and implement seasonal and promotional VM strategies across all 18 stores
• Ensure alignment of displays with brand aesthetics and current marketing campaigns
• Plan and execute window displays, in-store focal points, and product zoning
• Manage, train, and motivate in-store VM teams or store staff responsible for visual displays
• Conduct regular store visits to ensure compliance with VM guidelines and coach teams for improvements
• Work closely with marketing, retail operations, buying, and store teams to support business goals
• Work closely with graphic designers, photographers, an external vendors for prop and signage requirements
• Coordinate new store openings, renovations, and seasonal rollouts with internal and external stakeholders
• Develop and maintain VM manuals and guidelines. Conduct periodic audits and create action plans to standardize store presentations
• Stay updated on market trends, competitor activity, and customer preferences. Innovate and experiment with visual techniques to enhance customer engagement and brand perception
• Design and implement planograms for showcases and wall displays tailored to different jewelry categories (e.g., gold, diamond, bridal, daily wear)
• Ensure planogram compliance across all stores, and optimize layouts based on sales trends and inventory flow
• Conduct regular audits to ensure displays adhere to brand standards and provide feedback for improvement
• Develop and update VM manuals, display SOPs, and brand visual guidelines
• Analyze customer movement, sales data, and footfall patterns to optimize product placement
• Suggest enhancements based on regional preferences and shopper behavior
• Collaborate with regional teams to address market-specific merchandising requirements and challenges

Creative Visual Merchandiser - JCW consultancy - Dubai

(2023-01 - 2024-12)

• Produce luxurious visual content for product launches, marketing campaigns, look books, and catalogues. Style and oversee photoshoots for collections, exhibitions, or retail displays
• Collaborate with marketing teams on social media graphics, window display themes, and festive campaign ideas
• Design promotional materials, packaging, and in-store graphics that embody the luxury brand identity
• Ensure that all content is accurate and compliant with medical guidelines and branding standards
• Transform complex medical or scientific data into clear, engaging graphics for both patient and B2B communication
• Enhance campaigns with visuals that maintain clinical integrity while being accessible in design
• Designing VM Elements, digital creatives
• Coordinate Brand and VM for relevant design needs
• Ensure the quality of VM artwork and designs printed are as per the standards set down by the corporate VM department
• Ensure the VM elements reach within timelines to the sales points/stores

Area Visual Merchandiser - BESTSELLER – SELECTED/HOMME - Mumbai

(2021-01 - 2022-12)

• Develop and implement innovative and visually engaging in-store displays that align with brand identity, seasonal themes, and promotional calendars
• Collaborate with marketing, buying, regional VMs and retail teams to translate commercial priorities into effective visual merchandising strategies
• Analyse store layouts, product placement, and customer flow to optimise space utilization and maximise product visibility
• Track and analyse the effectiveness of visual merchandising initiatives through store performance data and shopper behavior insights, continuously optimizing VM strategies for better commercial impact
• Conduct regular store visits and provide detailed feedback, action plans, and visual updates to ensure VM standards are maintained and continuously improved
• Lead the set-up and execution of new store openings and key launches, coordinating timelines and deliverables across project and operations teams to ensure on-time, brand-aligned rollouts
• Maintain consistency in execution across all stores through VM guidelines, manuals, and regular audits; ensure alignment between store teams and the head office
• Monitor competitor activity, global VM trends, and customer behaviour to propose fresh ideas and improvements
• Support the Visual Merchandising Manager in training and guiding store teams to uphold VM guidelines and brand presentation

Cluster Visual Merchandiser - GLOBUS PVT LTD - Mumbai

(2017-01 - 2021-12)

• Update and maintain VM guidelines to ensure 100% customer readiness across all stores. Coordinate with vendors to ensure timely and efficient VM execution
• Share weekly and monthly VM feedback reports with store teams, Business Heads, and international stakeholders
• Conduct training sessions for store staff to ensure proper upkeep and understanding of VM standards
• Maintain consistent brand aesthetics and ensure they are not compromised in any display
• Align window displays with brand themes and merchandise drop schedules. Build and manage strong relationships with brand teams for effective collaboration
• Plan and execute VM strategies for new store launches
• Collaborate with Buyers and Sales teams to analyze sell-out data and apply VM techniques that maximize profitability and customer experience
• Utilize tools like Photoshop, Illustrator, and other design software to execute visuals in line with current merchandising trends. Develop detailed floor plans and in-store displays to drive sales
• Ensure high attention to detail in all display elements and visual setups. Lead and manage teams to complete display installations within tight deadlines
• Regularly update displays to highlight new product launches and seasonal themes

SSC (2010)

HSC (2012)

B. Com - Finance Marketing (2015)

Masters - Fashion Designing (2018)