Kanika Arora

Results-driven Marketplace Strategy Lead with 12+ years of experience in eCommerce, Amazon marketplace management, and digital commerce operations. Experienced in building marketplace service offerings, developing SOPs, streamlining operational processes, and driving marketplace growth strategies for global brands. Skilled in Amazon marketplace operations, account management, advertising strategy, catalogue optimization, process optimization, and cross-functional collaboration across B2B and B2C ecosystems.

Proven expertise in managing Amazon US, CA, UK, and India marketplaces while supporting business growth through scalable operational frameworks and marketplace consulting solutions.

Marketplace Strategy Lead - Kensium Solutions Pvt Ltd

(2025-07 - 2026-04)

• Led the development and execution of a new Marketplace Services vertical within the organization.
• Designed and structured marketplace service offerings for brands and sellers across Amazon and other eCommerce platforms.
• Built end-to-end Standard Operating Procedures (SOPs), operational workflows, delivery frameworks, and execution models for marketplace consulting services.
• Developed scalable service packages, process documentation, and operational structures to support marketplace growth initiatives.
• Collaborated with leadership, sales, and operations teams to define marketplace business strategies and service expansion plans.
• Created client-facing marketplace proposals, service decks, onboarding frameworks, and capability presentations.
• Worked on marketplace growth planning including listing optimization, advertising strategy, operational support, and account management frameworks.
• Conducted marketplace analysis, competitor benchmarking, and strategic planning to improve service positioning and operational efficiency.
• Supported internal team enablement through process documentation, workflow structuring, and operational knowledge sharing.
• Contributed to scaling marketplace consulting capabilities and strengthening service delivery processes within the organization.

Amazon Marketplace Specialist - 1Source BPO

(2023-11 - 2025-03)

• Managed Amazon marketplace operations across US and EU regions including cataloguing, listings, operations, and marketplace performance.
• Optimized product listings to improve visibility, conversions, and sales performance.
• Managed Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Handled marketplace P&L management and monitored profitability through strategic planning and reporting.
• Ensured compliance with Amazon policies, listing guidelines, and category standards.
• Worked closely with marketing, inventory, and logistics teams to support operational efficiency and business growth.
• Monitored customer feedback, account health, and marketplace performance metrics.

Ecommerce Manager - Saffron Tech Pvt Ltd

(2021-08 - 2023-08)

• Managed marketplace portals and online stores for business growth and marketplace expansion.
• Oversaw end-to-end marketplace operations including customer service, product listings, promotions, and merchandising.
• Managed Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Video Campaigns.
• Handled daily advertising budgets, ROAS, ACOS, impressions, clicks, CTR, and campaign optimization.
• Conducted keyword research, SEO optimization, and marketplace performance analysis.
• Delivered data-driven insights to improve brand visibility, sales growth, and marketplace performance.

Ecommerce Manager - Milagrow Business & Knowledge Solutions Pvt Ltd

(2019-07 - 2020-12)

• Managed end-to-end eCommerce operations for multiple B2B and B2C marketplace accounts.
• Handled Amazon IN, US, UK, CAN, Flipkart, Snapdeal, Paytm, and other marketplaces.
• Coordinated with Account Managers and Category Managers for promotions and sales events.
• Managed onboarding and operational support for marketplace clients.

Assistant Manager – E-Commerce - Ambrane India Pvt Ltd

(2019-01 - 2019-04)

• Monitored marketplace sales trends, pricing updates, and inventory management.
• Prepared sales reports and forecasted monthly marketplace performance.
• Managed catalog updates, product uploads, and order management processes.

Assistant Manager – E-Commerce - Visage Beauty & Health Care Pvt Ltd (O3+)

(2018-08 - 2019-01)

• Managed bulk product uploads and marketplace catalog management for large SKU volumes.
• Coordinated with internal teams for marketplace operations and inventory management.
• Maintained vendor relationships and customer portal management.

E-Commerce Executive - Bingo Technologies Pvt Ltd

(2014-06 - 2018-08)

• Managed marketplace sales operations and customer service processes.
• Assisted with catalog management, promotions, A+ content, returns, and customer support.
• Trained new employees on marketplace processes and order management systems.

Bachelor of Commerce - B.Com