Kaushik Karulkar

Data & Consumer Insights professional with 6+ years of experience across market research, consumer analytics, and software testing. Proven expertise in end-to-end research operations, questionnaire design, data analysis, reporting, and stakeholder communication. Experienced in supporting US and global clients, delivering high-quality insights across FMCG, BFSI, Media, Automobile, and E-commerce domains. Proficient in Python, SPSS, SQL, Tableau, and advanced analytics tools.

Senior Research Analyst at Dentsu (2024-01 – 2025-12)

• Worked as a Senior Research Analyst supporting the Harris US team with end-to-end research and client delivery.
• Assisted client support teams in survey execution, data validation, analysis, and insight generation for US-based studies.
• Ensured high data quality through rigorous checks, tab validation, and adherence to client methodologies.
• Collaborated with cross-functional teams to deliver accurate and timely research outputs aligned with client expectations.

E2E Project Coordinator / Consumer Insights Operations at NielsenIQ (2022-05 – 2023-08)

• Supporting Smart Store (VR-based) consumer research products across end-to-end project execution.
• Conducted program checks, questionnaire design, report creation and validation for global clients.
• Worked on Decipher (survey scripting & link stages), Shopper MX (VR environment checks), and VoxPopMe (eye-tracking tasks).
• Delivered insights for clients including Mondelez, Johnson & Johnson (Listerine), Birkenstock.
• Performed data quality checks, tab validations, image quality audits, Excel data pulls, and environment testing.

Research Analyst at Kantar – Millward Brown (2019-10 – 2021-08)

• Executed end-to-end market research projects across Media, FMCG, BFSI, Automobile, and E-commerce domains.
• Clients included Zee Network, Castrol, Tata Motors, ICICI Lombard, Kotak Mahindra Life Insurance, Tata CliQ.
• Prepared financial documentation and coordinated with clients and internal finance teams.
• Designed questionnaires, validated survey scripts, and managed survey initiation activities.
• Conducted data exploration, cleansing, and quantitative analysis using SPSS and Excel.
• Analyzed KPIs against historical benchmarks and delivered insights to project managers.
• Built stakeholder-ready reports and dashboards with actionable marketing insights.

Quality Consultant (Software Testing) at Square Tech Online Services Pvt. Ltd. (2017-01 – 2018-05)

• Worked as a Software Tester for E-commerce applications.
• Designed and executed test cases based on functional specifications.
• Performed functional, integration, database, regression, and sanity testing.
• Tracked defects across modules and communicated status updates to team leads.
• Contributed to projects such as Abhilelo.com.

PGP in Data Science Engineering – Great Lakes Institute of Management (2019)

B.E. in Electronics Engineering – Pillai College of Engineering (2016)

Diploma in Engineering – Datta Meghe College of Engineering (2013)

SSC – Vasant Vihar High School (2010)