Tejas Parab

I wish to utilize my knowledge and experience in the direction that will help my company to get the maximum benefits and profits out of my service. This will also enhance my knowledge and capabilities.

Programming & Consumer insights - Disney Star - Mumbai

(2022-03)

• Utilize qualitative & quantitative research method to study audience performance & trend
• Analyzed competition data and adjusted strategies accordingly
• Analyzed D+2 data (daily) to track trends and insights for decision making
• Finding library content for RODP
• Continuously monitor break patterns and GRPs to identify trends and anomalies. Being proactive in detecting changes which helped in the decision making
• Collaborate closely with FPC team to implement programming changes
• Understand consumer behavior from BARC data
• Providing key inputs for channel programming
• Finding potential slots for overall GRP growth
• Presenting PHGEC weekly changes to marketing & programming team
• Providing data requirement to marketing & programming
• Sending weekly updates & findings to channel head & other teams

Strategy & Planning - SAB Group - Mumbai

(2016-11 - 2022-03)

• Responsible for the research for "SAB Network" with competitors in genre
• Planning movie schedule on Dabangg Channel (FPC Planning)
• Content selection & acquisition of Dabangg Channel
• Qualitative & Quantitative analysis of BARC Viewership Data using different population strata
• Media analysis, competition tracking, TG profiling, market prioritization, monitoring competitor's performance on weekly/monthly/Quarterly basis
• Identifying key consumer trends
• Developing an optimal strategies/tactical plan with fixing key result areas
• Monitoring competitor's program & channel performance on a weekly basis

Research Associate - STAR India Pvt. Ltd - Mumbai

(2015-09 - 2016-11)

• Programming- Providing creative inputs to increase the stickiness of audience on the channels & therefore to increase the viewership
• Distribution- Tracking the distribution of network channels & the competition across markets to ensure the competitive availability of Life OK
• Strategy for Life OK channel helping them understanding the Do's & Don'ts on their - Programming & Marketing efforts
• A study on the growth of non-Fiction as well as Fiction shows & their impact on audiences' TV viewing behavior
• Content & Break strategies for the channel
• Studies on understanding the TGs/ Markets & their media consumption habits
• Weekly presentation of the Hindi General Entertainment genre, wherein understanding & keeping track of competition channels in terms show performance, markets & TGs

Research Executive - SAB Group - Mumbai

(2014-08 - 2015-09)

• Adhering to sales and programming team requirements in terms of reports and data collection

Executive - Softline Creation - Mumbai

(2014-01 - 2014-08)

• Adhering to sales and programming team requirements in terms of reports and data collection

Data Analyst - TAM Media Research Pvt. Ltd. - Mumbai

(2011-01 - 2014-01)

• Collating raw data into meaningful management information

B.Sc. - Statistics - Mumbai University (2010)

HSC - Mumbai University (2007)

SSC - Mumbai University (2005)