Kavi Swetha

Brand Designer and Design Lead with 4+ years of experience across visual design, print, and digital media. Skilled in typography, layout, art direction, and brand identity systems, with a proven record of increasing engagement 20–60% and lead generation by 30% through strategic, brand-consistent design. Combines strong Adobe Creative Suite and InDesign print production skills with an AI-augmented creative workflow (Adobe Firefly, MidJourney, Freepik AI, Gemini) to deliver high-output, on-brand design at speed.

Graphic Designer / Social Media Manager at Hoomanely (2026-03 – Present)

• Directed content planning and creative execution across 3 social media channels using Adobe Firefly and Canva, maintaining consistent brand identity across all platforms.
• Led a 2-member design team, overseeing creative execution and brand quality across all deliverables.
• Grew social media following from 1.2K to 8K (+567%) and average content views from 350 to 1.5K (+329%) through strategic content planning.
• Designed creatives for the Hoomanely app, website, and digital marketing campaigns using Photoshop and Illustrator, ensuring cross-platform brand consistency.
• Supported website enhancements and executed Meta ad campaigns to expand reach and audience growth.
• Integrated Adobe Firefly, Freepik AI, and ChatGPT into the creative workflow to accelerate content production.

Graphic Designer at Vebholic (2025-11 – 2026-03)

• Led a full brand refresh, including logo redesign and visual identity system rollout, establishing a consistent design system across digital and marketing assets.
• Redesigned homepage UX and restructured website information architecture, improving lead generation by 30% and enhancing conversion rates.
• Produced sales enablement materials, including PPT pitch decks, use-case libraries, industry PDFs and brochures.
• Designed marketing creatives achieving 1.5K+ impressions per post across organic and paid channels.
• Collaborated with cross-functional product and marketing teams to align visual design with product positioning.

Executive Graphic Designer at IELTSMaterial.com (2023-08 – 2025-11)

• Grew Instagram community from 70K to 120K followers organically (+64%) through content strategy and visual branding.
• Increased YouTube click-through rate by 20% by designing and testing optimized thumbnail systems.
• Conceptualized and directed Instagram Reels content, improving engagement by 20%.
• Designed print and digital marketing collaterals, including flyers, brochures, and book covers, using Adobe Illustrator and InDesign, driving a 15% engagement boost.
• Managed Pinterest growth strategy, achieving a 25% improvement in engagement.
• Integrated AI design tools, including Adobe Firefly, MidJourney, Gemini, and Canva Magic Design, into approximately 30% of the production workflow.
• Mentored a 2-member design team, standardizing creative workflows and brand quality standards.

Graphic Designer at Lego Desk (2022-08 – 2023-08)

• Designed website layouts, illustrations, and infographics using Illustrator and Photoshop, contributing to the company's website design.
• Designed social media posts, promotions, and animated YouTube videos, increasing social media engagement by 50% and subscriber growth by 25%.
• Improved website visuals, increasing traffic by 40% and conversion rate by 35%, strengthening digital brand presence.

Graphic Designer Intern at Accunity Services (2022-02 – 2022-06)

• Designed 100+ social media creatives and marketing visuals across multiple client accounts using Photoshop and Illustrator.
• Edited YouTube videos using Adobe Premiere Pro and Filmora, improving engagement by 20%.
• Collaborated directly with clients to define requirements and deliver performance-focused design solutions.

Graphic Designer Intern at Chalo Social (2022-06 – 2022-07)

• Designed social media creatives and promotional assets in Photoshop and Canva to support active marketing campaigns.
• Created print collaterals and banners, contributing to a 25% increase in user sales.
• Developed structured visual content for advertising and product promotion across digital channels.

MSc. in Software systems – Sri Krishna arts and science college, Coimbatore (2017 – 2022)