Kelly Chien

I am a bilingual retail, marketing and sales professional with a Master's degree in Strategic Retailing from the University of Bath and a proven track record across luxury, grocery, and digital media sectors. Recognised as an Annual Sales Champion and top-tier performer in premium boutique environments. Expert in high-net-worth clienteling, profitability management, and cross-cultural communication, combining analytical retailing strategy with an energetic, people-first mindset to deliver exceptional business growth.

Sales Consultant at Watches of Switzerland Group - Breitling Boutique (2025-07 – Present)

• Awarded Annual Sales Champion: Recognised as the Top Sales performer within the boutique, remarkably outperforming peers and winning the annual championship despite joining the team four months into the fiscal year.
• Exceptional Revenue Generation: Delivered £272,189 in personal sales revenue across 134 high-value transactions, successfully contributing to 23.3% of the boutique's overall sales mix.
• Profitability & Margin Focus: Maintained an outstanding 42.9% profit margin (accounting for 24.4% of the total margin mix), demonstrating exceptional upselling skills and luxury product expertise.
• Secured the #2 Sales Consultant position in the region immediately following probation, showcasing strong closing skills and rapid integration into the brand.
• Appointed to lead the Social Media and Product Care Department, managing the social media content and end-to-end after-sales process and serving as the primary liaison for technical inquiries to ensure maximum customer satisfaction.
• Orchestrated targeted CRM activities and exclusive store events, effectively utilising brand assets to engage high-net-worth clients and attract new prospects.

Trading Assistant & Staff Representative at Sainsbury's Supermarkets Ltd (2024-12 – 2025-07)

• Managed stock replenishment, product availability, and strict quality compliance across high-volume supermarket lines.
• Elected as Staff Representative to attend monthly management meetings, raising staff concerns and collaboratively implementing store-level operational improvements.

Sales Associate at LOEWE (2022-11 – 2023-05)

• Delivered premium customer service and luxury storytelling, maintaining visual merchandising standards aligned with corporate brand guidelines.
• Oversaw stock levels, warehouse organisation, daily replenishment, and compiled detailed sales reports for management analysis

Director of Platform Management at Liang-Dian Enterprise Management Consulting Co. (2022-01 – 2022-11)

• Recruited 13 editing staff and was responsible for calculating monthly employee salaries.
• Managed the company's social platform channel: uploading video and audio content to YouTube and podcasts.
• Modifying the company's website content: A/V backup and A/V content classification and filing.
• Edited audio and video, made thumbnails.
• Arranged work items and delegated tasks to colleagues, tracked and managed project progress.

MSc in Strategic Retailing – University of Bath (2023-09 – 2025-01)

Bachelor in Applied Linguistics and Language Studies – Chung Yuan Christian University (CYCU) (2018-09 – 2022-06)