Kiran Santra

Digital marketing and performance marketing leader with 10+ years of experience across paid media, lead generation, social media, SEO, content strategy and team management. Proven ability to manage high-volume campaigns, optimise large advertising budgets and translate business goals into measurable digital growth. Experienced in leading multidisciplinary teams and delivering online digital marketing training at scale.

Digital Marketing Head & Manager - Studio Virtual Bharat Pvt. Ltd.

(2022-12 - 2024-10)

• Lead digital strategy across social media, YouTube, Google Ads, SEO, website content and digital media planning.
• Manage advertising spend of up to ₹50,000 per day on social platforms and ₹50,000 per day on Google Ads.
• Oversee content strategy, creator coordination, channel management, YouTube monetisation and campaign performance.

Digital Marketing Trainer – Online - Wealthgenics

(2023-01 - 2025-03)

• Delivered live online digital marketing training to approximately 150 students every day.
• Explained digital marketing concepts through structured sessions, practical examples and learner interaction.
• Supported students in understanding campaign planning, digital channels and performance-focused marketing.

Digital Marketing Head - ER Expert Consultants LLP

(2022-04 - 2022-11)

• Directed SEO, SMM, content marketing and paid campaigns across Facebook, Google, Twitter and LinkedIn.
• Managed monthly advertising budgets of approximately ₹5 lakh and monitored leads, ROI and campaign performance.
• Coordinated the marketing coordinator, content writer and designer; maintained social media calendars and lead sheets.

Senior Digital Marketing Executive - The Byke Hospitality

(2021-11 - 2022-03)

• Managed social media, SEO, content marketing, Google Ads, Facebook Ads, LinkedIn, Twitter and YouTube advertising.
• Handled campaign reporting, ROI analysis, lead tracking, content calendars and cross-functional coordination.
• Worked with monthly media budgets of up to ₹30 lakh.

Digital Marketing Executive / Operations Manager - Think Digital Media India Pvt. Ltd.

(2016-12 - 2021-11)

• Managed digital operations, graphic design, social media, SEO, SMM, content marketing and campaign strategy.
• Executed Facebook, Google and Twitter advertising campaigns while supporting day-to-day client and team operations.
• Built broad hands-on expertise across paid, organic and creative digital marketing functions.

Marketing Business Executive - Stellar

(2015-07 - 2016-11)

Supported business development and marketing activities before transitioning into full-time digital marketing.

Hospitality Operations - Bungalow 9, Jewel of Chembur, Aurus & Trifecta

(2011-04 - 2015-06)

Progressed through Commis and DCDP roles, building operational discipline, service orientation and team coordination.

Bachelor of Hotel Management Studies - Hotel Management - Yashwantrao Chavan Maharashtra Open University (2010 - 2011)

Higher Secondary Certificate (HSC) - Maharashtra Board (2007 - 2008)

Secondary School Certificate (SSC) - Maharashtra Board (2005 - 2006)