Marketing Executive at CandorWorks (2025-05 – Present)
Performance: 108x ROAS | Rs. 6-7L+ revenue generated | Budget scaled 25K → Rs. 5L+ (+2000%)
- Managed 5–10 concurrent lead generation campaigns across Google Ads and Meta Ads for enterprise clients including Microsoft, Google, and ServiceNow; optimized audience targeting across 10+ segments and achieved 108x ROAS through data-driven bid management.
- Scaled account budget from Rs. 25K to Rs. 5L+ monthly (+2000% growth) while improving efficiency metrics—reduced CPL/CPC by 18–20% and improved CTR by 10–12%.
- Implemented AI-powered optimization tools for campaign automation and audience segmentation; achieved 28% improvement in conversion rates through systematic CRO and landing page iteration.
- Set up GA4 custom events and lead quality scoring; built Looker Studio dashboards for real-time performance tracking and lead-to-customer attribution.
- Collaborated with creative, sales, and product teams on messaging alignment; presented bi-weekly performance dashboards to leadership with budget reallocation recommendations.
Digital Marketing Executive at GetMax Solutions (2024-10 – 2025-03)
Performance: 60x ROAS | Real Estate, E-commerce, SaaS Clients | 300+ qualified leads
- Managed performance campaigns for diverse clients across real estate, e-commerce, and SaaS verticals; achieved 60x ROAS and 6–7% CTR (3x industry benchmark), generating 60–75 qualified leads monthly at Rs. 180–210 CPA.
- Planned and executed paid campaigns across Meta Ads and Google Ads, generating 300+ qualified leads and scaling campaign architecture to handle Rs. 5L+ annual ad spend across 15+ concurrent campaigns.
- Improved campaign performance through systematic bid management and audience segmentation—drove CTR up 15% and CPL down 18%; identified underperforming placements and reallocated budget to high-efficiency channels.
- Built hyper-targeted lookalike audiences leveraging first-party CRM data segmented by company size, industry, and job title; improved lead quality by 25% and ROAS by 20%.
- Ran structured A/B tests on ad formats, bidding strategies, and landing pages; documented optimization learnings in client-specific playbooks for repeatable success.
Founder & Growth Lead at Vastra Vibe (D2C Fashion) (2020 – Present)
- Scaled D2C venture to 1,000+ customers organically (zero paid spend) via WhatsApp community management and content-led growth; achieved 30–40% repeat order rate (3-4x industry average).
- Built community-first growth model managing 500+ engaged WhatsApp community members; developed customer lifecycle strategy resulting in exceptional retention and organic word-of-mouth growth.
- Identified customer pain points through direct feedback; iterated product positioning and messaging based on community insights, driving month-over-month customer acquisition growth without paid media.
