Kowsika M

Marketing Automation Specialist with 8+ years of experience in campaign management, customer journey workflows, and multi-channel marketing automation. Strong expertise in Adobe Campaign, email marketing, segmentation, and frontend technologies (HTML, CSS, JavaScript, WordPress). Experienced in global campaign execution and customer journey design. Currently upskilling in CRM and Salesforce Marketing Cloud.

Senior Engineer Technology - Verticurl Marketing Pvt Ltd

(2021-01)

• Executed multi-channel marketing campaigns across global markets
• Designed customer journey workflows and automation processes
• Developed responsive email templates using HTML/CSS
• Managed audience segmentation and targeting
• Improved campaign execution efficiency through workflow automation
• Collaborated with marketing and business teams
• Managed end-to-end marketing campaigns using Adobe Campaign across Email, SMS, MMS, and LINE channels.
• Designed and executed lifecycle campaigns including Welcome, Birthday, Loyalty, Post-Purchase, Replenishment, and Abandoned Cart.
• Built customer segmentation strategies and personalized marketing workflows.
• Developed automation workflows improving campaign efficiency.
• Managed campaign execution across Taiwan, Hong Kong, and Malaysia markets.
• Executed campaigns for global brands including Estee Lauder, Clinique, MAC, Jo Malone, Tom Ford, and LaMer.
• Performed campaign testing, deployment, and performance monitoring.
• Collorated with cross-functional teams to integrate marketing solutions.
• Improved campaign execution efficiency through workflow automation.
• Successfully handled multiple large-scale customer engagement campaigns.

Web Developer - BrightBridge

(2020-01 - 2021-12)

• Developed WordPress and WooCommerce websites.
• Built responsive UI using HTML, CSS, and Bootstrap.
• Integrated Mailchimp, Calendly, and Google Analytics.
• Designed forms using Gravity Forms and Contact Form 7.
• Improved website performance and responsiveness.

Web Developer - Wiredelta

(2017-01 - 2020-12)

• Developed frontend applications using Angular (6, 8, 9).
• Built responsive websites and dashboards using WordPress and Bootstrap.
• Implemented UI/UX enhancements and performance improvements.
• Integrated MongoDB and handled data operations.
• Built multilingual and booking platforms.

BE (Computer Science and Engineering) - Computer Science and Engineering - Adithya Institute of Technology

HSC - TN Matriculation Board

SSLC - TN Matriculation Board