Krishna Bhatia
Senior E-Commerce & Q-Commerce Leader with 9+ years of experience driving channel transformation, scaling P&L 8x, and managing ₹10 Cr+ in annual ad spend
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About
Senior E-Commerce & Q-Commerce Leader with 9+ years of experience driving channel transformation, scaling P&L 8x, and managing ₹10 Cr+ in annual ad spend. Recognized with the 2026 Zepto "Pillar Partner" Award for market-leading Quick Commerce growth. Proven expertise in scaling 80+ SKU portfolios across Amazon, Flipkart, Blinkit, and Zepto through AI-driven media strategies, automated shelf management, and strategic Joint Business Plans (JBPs).
Experience
Senior Key Account Manager Digital - E-Commerce at Freudenberg Gala Household Product Pvt. Ltd. (2019-11 – Present)
- Multi-Fold Revenue Scaling: Scaled annual e-commerce revenue 8x from 2019 to 2026 across Amazon, Flipkart, and Quick Commerce channels through joint business planning and aggressive market expansion.
- Quick Commerce Leadership: Drove a 100% revenue surge YoY across Q-commerce platforms (Zepto, Blinkit) over 3 years, earning the prestigious 2026 Zepto "Pillar Partner" Award for overall account performance and high-impact Dhanteras campaigns.
- Budget & Media Optimization: Managed an annual performance marketing budget of ₹10 Cr, deploying automated bidding scripts and AI-driven campaign tools that improved overall ROAS by 15%.
- Operational & Shelf Excellence: Leveraged automated tools to boost dark-store availability, fill rates, and in-app search visibility for an 80+ SKU portfolio across Blinkit, Zepto, Amazon, and Flipkart.
- P&L & Joint Business Planning: Formulated high-impact Joint Business Plans (JBPs) and commercial frameworks with marketplace category leaders, optimizing co-op spend to safeguard product margins.
- Portfolio & Assortment Optimization: Utilized platform brand analytics and data-scraping tools to identify critical assortment gaps and drive portfolio diversification.
Manager E-commerce & Digital at DOMS Industries Pvt. Ltd. (2018-10 – 2019-10)
- Marketplace Launch: Spearheaded the end-to-end setup and launch of the brand's digital presence across major e-commerce marketplaces, establishing net-new revenue streams.
- Agency & Campaign Management: Directed external digital marketing agencies to architect promotional calendars, execute high-converting online campaigns, and boost brand discovery.
- Strategic Partnerships: Negotiated commercial terms and partnerships with platform category managers to expand the brand's digital footprint and secure premium visibility.
- Catalog Optimization: Oversaw comprehensive catalog management and SEO-driven content optimization, significantly improving organic search rankings and conversion rates.
Digital Marketing Manager at UberContent (2017-11 – 2018-09)
- Creating and Implementing digital marketing plan for current and new clients
- Conducting primary analysis of client website and suggesting changes
- Searching and pitching to new clients, Onboarding new clients
- Providing technical support to speed up client websites
- Partnering with Event Organization companies to provide pre and post event coverage with Free Press Journal
- Providing guidelines to editors on how to increase traffic with better SEO
- Helping Free Press Journal current website migration to AWS
- Learning Alexa programming to implement for Free Press Journal
- Partnering with news aggregators to feature Free Press Journal on their platform
- Growth Hacking to Increase FreePressJournal page views
Co-Founder at Tiger Tech Shopping Portal LLP (2013-03 – 2017-10)
- Setting up and configuring E-commerce portal
- Setting up payment gateway
- Designing and branding the website to reflect the target audience
- Creating SWOT analysis periodically for the business
- Implemented on-site and off-site SEO to gain customers and increase sales using organic reach
- Handling Social Media Marketing to increase followers and visibility to our target audience
- Managing and taking feedback from our clients
- Collaborating with other websites for targeted events like ComicCons
- Inventory management using forecasting and previous sales report
- Monitoring and Reporting performance using Google Analytics, Sales Report And Social Media Tool
- Partnering with overseas dealers and handling procurement
- Updating store and product line up with the latest trends
- Managing and resolving ad-hoc queries and deal head on with operational challenges
- Handling compliance with government regulations and tax reforms
Associate Web Developer at Media.net (2011-11 – 2013-02)
- Worked on Developing Media.net Affiliate Management System (AMS) from scratch
- AMS was developed using PHP & MYSQL
- Gathered Information about the current system limitation and tweaked AMS accordingly
- Created Admin interface for AMS that allows the admin to Add Banners, Add text ads, Manager User, Approve and Block users, Adding Programs and Reporting
- Developed Contextual Ad Delivery system for Mobile and Tablet, web browsers using Javascript
- Worked on developing windows phone application ads
Education
BE in Information Technology – SSJCOE, Mumbai University (2011-06)
Diploma in Computer Technology – BGIT, MSBTE (2008-06)
