Krunal Khairnar

Senior SEO professional with 15+ years of hands-on experience building and executing organic search strategy for ecommerce, D2C, and high-traffic content platforms. I have owned SEO end-to-end, from technical audits and site architecture through keyword research, on-page optimization, and off-page authority building and outreach, while working closely with developers, content teams, and leadership to turn search visibility into measurable business growth. I have led SEO for large-scale platforms including Magento-based ecommerce sites and a high-traffic astrology portal, and I have mentored and supervised junior SEO executives as part of that work.

Beyond core SEO, I have created email marketing and push notification campaigns through marketing automation platform. I have worked in Google Ads and have Meta Ads experience to support broader paid and lifecycle marketing efforts. I am now actively building expertise in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), using ChatGPT, Claude and other AI platforms to help brands stay visible as search shifts toward AI-driven answers.

Sr. SEO Executive at Krish Technolabs Pvt. Ltd. (2021-09 – 2026-04)

• Owned end-to-end SEO strategy for ecommerce clients across multiple industries, from initial site audit through execution and ongoing optimization, adapting the approach to each client's platform, catalog size, and target market.
• Built and prioritized SEO roadmaps that balanced quick technical wins with longer-term content and authority-building initiatives, aligning priorities with business goals and available development resources.
• Worked directly with Magento-based ecommerce platforms, addressing category-page structure, faceted navigation and duplicate-content issues, and product-page optimization to improve crawlability and conversion-focused visibility.
• Conducted in-depth technical SEO audits covering crawlability, indexation, site structure, internal linking, and structured data, translating findings into prioritized action plans for engineering and content teams.
• Diagnosed and resolved indexing issues, crawl errors, and structured data errors flagged in Google Search Console, working closely with developers to implement and confirm fixes.
• Monitored and optimized Core Web Vitals and other page-performance metrics, coordinating with development teams on fixes for page speed, layout stability, and interactivity.
• Explored Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to improve client visibility within AI-generated answers on platforms such as ChatGPT and Perplexity.
• Used AI content tools, including ChatGPT, Jasper, and Surfer AI, to speed up keyword research, build content briefs, and refine on-page copy for search intent and readability.
• Implemented keyword and backlink gap strategies using Semrush and Ahrefs, and led outreach for backlink acquisition to identify opportunities relative to competitors and prioritize link-building and content efforts.
• Built and maintained performance reports and dashboards for stakeholders, tracking organic traffic, rankings, and conversion trends over time.
• Managed email marketing campaigns and push notifications through WebEngage and OneSignal, and used Microsoft Clarity to analyze on-site user behavior.
• Collaborated closely with developers on implementation and QA of SEO recommendations and tracking setups.

SEO Assistant Manager at Pandit Venture Pvt. Ltd. (GaneshaSpeaks.com) (2016-06 – 2021-09)

• Managed SEO strategy end-to-end for a high-traffic astrology portal, balancing technical health, content growth, and user experience at scale.
• Led keyword clustering and a large-scale content expansion strategy to build topical authority across astrology, horoscope, and related content verticals.
• Directed technical SEO improvements across a high-traffic site while overseeing large-scale content optimization initiatives across existing pages.
• Supervised and mentored a team of junior SEO executives, reviewing audits and on-page work, setting priorities, and building their technical SEO skills over time.
• Coordinated with the paid media team on Google Ads initiatives to keep organic and paid search efforts aligned.
• Contributed to App Store Optimization (ASO) for the platform's mobile app, alongside core website SEO responsibilities.

SEO Executive at WebzLabz Pvt. Ltd. (2013-10 – 2016-04)

• Managed SEO campaigns for international clients based in the UK and Australia, adapting strategy to each market's search behavior and competitive landscape.
• Handled on-page and off-page SEO across 10+ client websites simultaneously for local and global rankings, maintaining consistent quality across accounts.

SEO Analyst at Horizoncore Infosoft Pvt. Ltd. (2012-04 – 2013-10)

• Managed in-house SEO strategy for the organization's own web properties, handling keyword research, on-page optimization, and performance tracking.

SEO Analyst at Perception System Pvt. Ltd. (2010-05 – 2012-03)

• Worked on on-page optimization and SEO-focused content development, building a foundation in keyword research and search-friendly writing early in my career.

Operation Executive at Karmyogi Solutions Pvt. Ltd. (2009-10 – 2010-05)

• Worked on different types of data entry work including directory submission.

Customer Care Executive at White Call Services Pvt. Ltd. (Vodafone) (2008-07 – 2009-10)

• Worked as customer care executive for inbound process.

Bachelor of Commerce in B.Com – Gujarat University