Kshitij Yadav

Business strategy and growth leader with 8 years of experience scaling consumer tech platforms in India. Deep expertise in supply-demand planning and optimisation, marketplace dynamics, revenue operations and go-to-market strategy. Proven track record at high-growth startups (Apna Jobs, ShareChat, OYO) driving measurable P&L impact through operational excellence, 0-to-1 initiatives, and cross-functional team leadership across B2B and B2C products.

Adept at bridging the gap between strategy and execution, from designing data-driven growth frameworks to leading cross-functional implementation at scale.

Associate Director, Growth Strategy at Apna Jobs (2025-04 – Present)

Growth strategy role focusing on demand and supply management, communications optimization, and candidate operations.

• Improved platform jobs fulfilment (FF) from 45% to 55% in 3 months by redesigning FF tracking infrastructure, cutting down problem identification from 1+ week to real-time by inclusion of growth enabling funnels and attribution logic.
• Optimised Cost-to-Revenue from 30% to 14% while sustaining jobs fulfilment with relevant applications at 60% MoM by shifting spends from tier-based to cluster-based targeting (97% job coverage within 10% of India's geography).
• Reduced candidate spends – marketing by 58% and reactivation WhatsApp by 60% with no impact on employer retention.
• Improved email CTR from 9.8% to 11% by redesigning all emails and introducing new hooks and relevant CTAs.
• Generated 5% more candidate-to-recruiter calls with the addition of "Call HR" CTA and redesign of post-application email.
• Delivered INR <1 cost/application vs. INR 10 new-user benchmark with the introduction of profile update email.
• Tightened WhatsApp cost per reactivation by 10% through cohort optimisation and introduction of newer templates.
• Led a team of 9; improved Google Play Store rating from 4.6 to 4.7, moving conversion up from 41% to 48%.
• Achieved 1 working day escalation-to-action TAT by bucketing candidate feedback into actionable product insights.

General Manager, Strategy & Operations at ShareChat & Moj (2023-07 – 2025-03)

Strategic operations leadership managing creator retention, monetisation, supply and PnL, and demand growth initiatives.

• Spearheaded operations with a team of 31; improved creator retention by 5% and reactivation by 14% through churn-risk modeling and targeted cohort interventions using push notifications and WhatsApp for at risk creators, WAC up 3% WoW.
• Enabled brand campaign execution with INR 1.85cr/month avg revenue helping 600 top creators earn over 26lacs.
• Trimmed management costs by 40% & operational expenses by 70% by optimising tools usage without performance impact.
• Managed 100+ agencies with 1000+ creators to drive INR 70cr ARR and introduced ops led gamification for creators.
• Delivered 25% growth in monthly revenue (INR 4cr to INR 5cr) in 6 months from platform managed creators by enabling product led onboarding and ops led 15 day journey enabling additional 300% leads and 200% new live streams per month.
• Scaled paid campaigns for Moj Live to INR 50lacs/month with a 6-month positive ROI while reducing CAC by 50%.
• Launched Vibe, a 1-1 calling feature, and generated INR 8lacs revenue in the first month without external paid marketing.

Entrepreneur in Residence, Business Growth at WorkIndia (2022-05 – 2023-06)

Growth strategy and revenue optimization focusing on candidate growth and cost reduction.

• Headed a team of 8; managed INR 9cr marketing budget and improved MAU by 5% MOM by unlocking new channels.
• Slashed CAC by 25% for reactivation through WhatsApp channel by implementing user intent based retargeting strategy.
• Generated INR 1+cr annually by implementing monetisation strategy for high demand free jobs with relevant supply.
• Saved INR 5cr annually by aligning offline and online pricing and eliminating channel arbitrage while preserving revenue.
• Reduced high CAC employer communications spends by 15% through targeted cohort selection based on activity recency.
• Launched pre-POC for white collar hiring with 200+ employers, successfully monetised to achieve 100% WOW Growth.

Core Team Member — Business & Initiatives at Saveo.in (2021-01 – 2022-02)

Building India's first mobile-based CRM for pharmacies and scaling wholesale demand operations.

• Built India's first mobile-based CRM for pharmacies, achieved 150+ DAU, 500+ MAU at POC stage across India.
• Led and oversaw 14+ members to scale demand to INR 1.2cr/month across 4 metros and 10+ Tier 1 cities.

Co-Founder at Shuttr Stores (2020-02 – 2021-01)

0 to 1 ideation and design of next generation ERP solution, subsequently acqui-hired by Saveo.in.

• Acqui-hired by Saveo.in; conceptualised and designed next generation ERP solution to ensure usage of 100% features available.

Project Manager, Strategy & Operations at OYO Rooms International (2019-05 – 2020-02)

Customer experience improvement in Middle East and South East Asia operations.

• Enhanced the customer experience score (CX) from 18% to 32% by identifying, monitoring and actioning on 15% properties with infrastructural issues causing 60% impact on NPS in Saudi Arabia and UAE in a span of 2 months.
• Led onsite project in Dubai and ensured zero check-in denials on New Year's Eve, highest-demand period in the region.

Next Generation Technology Cadre - Site Reliability Engineer at Microland Limited (2018-07 – 2019-05)

Site reliability engineering focusing on incident elimination and technology implementation.

• Architected solutions to eliminate recurring incidents and aid in the onboarding and implementation of new technologies.

B.Tech. in Mechanical Engineering – Indian Institute of Technology, Kanpur (2014-07 – 2018-05)

Research Internship in Business – McDonough School of Business, Georgetown University (2017-05 – 2017-07)