Kuldeep Turkar

Salesforce Marketing Cloud Developer with 3 years of hands-on SFMC experience (6+ years overall in web and application development), specializing in the design, development and optimization of multi-channel marketing campaigns across email, SMS, push, in-app, web and advertising channels. Strong command of Journey Builder, Email Studio, Automation Studio, Contact Builder, Content Builder, Mobile Studio and CloudPages, backed by development depth in AMPscript, SSJS, SQL and JavaScript. Extended platform expertise into Salesforce Data Cloud (data streams, identity resolution, calculated insights, segmentation and activation) and Marketing Cloud Personalization / Interaction Studio for unified customer profiles and real-time behavioral personalization.

Experienced in audience segmentation, A/B testing, Marketing Cloud Connect and REST/SOAP integrations, and in collaborating with cross-functional teams to improve campaign performance, customer engagement and marketing effectiveness.

Software Developer - Mastersoft ERP Solution Pvt. Ltd. - Nagpur, India

(2022-12 - 2026-09)

• Salesforce Marketing Cloud professional with strong hands-on experience in Email Studio, Journey Builder, Contact Builder, Automation Studio, Content Builder, Mobile Studio (SMS, Push, Inbox, In-App), Advertising Studio, and Interaction Studio for executing end-to-end multi-channel marketing campaigns.
• Built personalized customer journeys, dynamic email campaigns, triggered communications, audience segmentation, and real-time engagement using AMPscript, SSJS, SQL, dynamic content blocks, and behavioral targeting strategies.
• Managed Contact Builder, Data Extensions, Attribute Groups, and relational data models for marketing and customer engagement use cases.
• Developed personalized marketing campaigns using Content Builder, Dynamic Content Blocks, and behavioral audience segmentation.
• Configured and managed Mobile Push notifications, SMS campaigns, LINE messaging, and cross-channel communication workflows.
• Integrated Salesforce CRM with Marketing Cloud using Marketing Cloud Connect, synchronized data sources, and triggered send configurations.
• Built and maintained automation workflows, SQL queries, file import activities, and data hygiene processes within Automation Studio.
• Worked with Salesforce Data Cloud, configuring data streams to bring student, admission, and transactional data from Education ERP into a unified profile, and applying identity resolution rules to consolidate records across systems.

Frontend Developer - Smashing Infolabs Pvt. Ltd. - Indore, India

(2020-12 - 2022-12)

• Designed and developed responsive, visually appealing, and interactive web applications using HTML, CSS, and JavaScript.
• Communicated effectively with clients to understand needs and requirements, handling responsibilities in a professional and accountable manner.
• Collaborated with designers to deliver pixel-perfect layouts using Figma and Tailwind CSS.
• Conducted performance optimizations that reduced page load times by 30%, enhancing overall user experience.
• Provided troubleshooting and bug-fixing support for Drupal-based projects.

UI Developer - Samosys Technologies Pvt. Ltd. - Indore, India

(2019-12 - 2020-11)

• Worked on multiple projects across Analytics, ERP, E-commerce, and Healthcare domains.
• Led end-to-end UI development lifecycle from concept to deployment while ensuring consistent branding standards across products.
• Optimized web assets and code for faster loading times and improved performance.
• Integrated unit testing with Jest, achieving 90% code coverage on critical modules.

Bachelor of Engineering (B.E.) - Rashtrasant Tukadoji Maharaj Nagpur University (RTMNU) (2013 - 2018)

12th Standard - Central Board of Secondary Education (2012 - 2012)