Nilkanth Rathod

Salesforce Marketing Cloud and Data Cloud Consultant with 9+ years of overall IT experience.

Salesforce Marketing

Cloud professional with 4 years of experience delivering marketing automation and customer engagement solutions across Healthcare and ICT industries. Strong hands-on experience with Salesforce Marketing Cloud Engagement, including Journey Builder, Automation Studio, Email Studio, Contact Builder, SQL, AMPscript, data extensions, segmentation, personalization, and campaign automation. Working knowledge of Salesforce Data 360, with exposure to data ingestion, data mapping, harmonization, data modeling, identity resolution, calculated insights, segmentation, and activation.

Trusted advisor to marketing, IT and leadership stakeholders on data architecture, integration design, governance and campaign scalability.

Sr. SFMC Campaign Engineer - Accenture - Mumbai, India

(2023-05)

• Designed, developed, and deployed personalized email campaigns, customer journeys, and marketing automations using Email Studio, Journey Builder, Automation Studio, and Contact Builder.
• Working with stakeholders to gather requirements and provide solutions across Automation Studio, Journey Builder, Email Studio, Mobile Studio(Whatsapp) and Data Cloud.
• Managed Data Extensions, data models, filters, queries, and segmentation strategies to enable targeted marketing campaigns.
• Worked with Data 360 data streams and data mapping to understand and align customer data with the unified data model.
• End-to-end Data Cloud solutions, ingesting data streams from Salesforce CRM mapping them to harmonised data model objects to create a single unified customer profile.
• Design identity resolution rulesets using deterministic match criteria across email, phone and customer identifiers, improving profile match quality and reducing duplicate contacts across fragmented source systems.

Sr. Marketing Automation Analyst - MarketsandMarkets - Pune, India

(2021-09 - 2023-05)

• Served as Senior Marketing Automation Analyst, providing solution guidance and delivery for Salesforce Marketing Cloud and Data Cloud, achieving high participation rates through personalized email campaigns that engaged healthcare professionals, patients, and consumers in market research surveys.
• Created targeted audience segments using SQL data extensions and contact builder, enhancing outreach based on demographics, specialty, geography, and engagement history.
• Implemented automated workflows for secure data management, ensuring efficient imports, exports, and lead capture scheduling.
• Delivered campaign performance reports tracking open rates, click-through rates, survey completion rates, and engagement trends, enabling data-driven decision-making for future campaigns.
• Collaborate with cross-functional teams (marketing, sales, IT, and leadership) to align technical solutions with marketing strategies, ensuring smooth execution of campaigns and integrations.
• Ability to work with clients to design customer journeys, and associated data models, Helping Clients with setting up SAP (Sender Authentication Package) in SFMC.

Sr. Digital Marketing Analyst - MarketsandMarkets - Pune, India

(2015-01 - 2021-05)

• Implemented email campaigns and digital marketing channels for ICT – Information and Telecommunications domain at MnM firm.
• Developed targeted emails for market research reports, enhancing communication with stakeholders. gathering customer's data and providing quick responses using paid email as well as digital marketing tools.
• Worked and Implemented Email Campaign and Digital Marketing channels for ICT – Information and Telecommunications domain for MnM firm.
• MR and GD Team are responsible for creating different types of email which are related to market research keywords of reports. gathering customer's data and providing quick responses using paid email as well as digital marketing tools.
• Led cross-functional teams in executing digital marketing initiatives, improving collaboration and project outcomes.

Bachelor of Engineering - Computer Engineering - Vishwabharti Academy College of Engineering (2013-01)

Diploma - Computer Engineering - Gramin Polytechnic Vishnupuri (2009-01)