Kunal Thakur

SEO Professional with 4+ years of experience leading end-to-end SEO strategies across Technical SEO, Local SEO, Content Strategy, and AI Search Optimisation (AEO/GEO). Proven track record of increasing organic traffic from 463 to 50,000+ monthly visits, driving 3× growth in lead generation, improving organic CTR from 1.6% to 3.1%, and ranking highly competitive commercial keywords in Google's Top 2-5 positions. Experienced in leading SEO and content teams, defining KPIs and KRAs, managing website migrations, implementing structured data, optimising Google Business Profiles, and executing datadriven SEO strategies that deliver measurable business growth and maximise organic visibility across Google Search, AI Overviews, ChatGPT, Gemini, and Claude.

Assistant Marketing SEO - alt.f coworking - Gurugram, Haryana

(2024-06)

• Lead the overall SEO strategy across Technical SEO, Local SEO, Content Strategy, AEO, GEO, Image SEO, Video SEO, and Google Business Profile.
• Lead a team of 5 SEO/content professionals, create KRAs and KPIs, and report directly to the Head of Marketing.
• Increased leads and deal conversions by 3× through Website Forms, WhatsApp, Website Calls, and Google Business Profile.
• Increased the website's organic CTR from 1.6% to 3.1%.
• Ranked primary and secondary keywords in Google's Top 2–5 positions, including highly competitive keywords such as "coworking space in Gurgaon" and "coworking space in Noida."
• Created end-to-end SEO content for primary lead-generating keywords, achieving visibility across Google AI Mode, AI Overviews, Gemini, ChatGPT, and Claude.
• Created and managed all Google Business Profiles, achieving Top 3 rankings across major cities.
• Implemented and managed LocalBusiness, Service, FAQ, Breadcrumb, and Review schema markups across city, property, and service pages to improve search visibility and rich results eligibility.
• Increased the website's Authority Score from 18 to 34 through strategic link building, digital PR, and high-quality backlink acquisition.
• Executed branded and non-branded off-page SEO strategies through Reddit and Quora and published 2–3 PR articles every month on top news websites.
• Regularly created 100+ backlinks through competitor analysis.
• Created and managed monthly SEO reports covering Organic Traffic, AI Visibility, Competitor Analysis, and Google Business Profile performance.
• Developed UI/UX strategies to improve user engagement and increase conversions through forms, calls, and CTA optimisation.
• Set up Google Tag Manager (GTM) for new city launch pages and upcoming property and service pages.
• Successfully fixed the Japanese Keyword Hack affecting 100,000+ indexed URLs and managed the website's technical recovery.
• Led the SEO planning for the company's website migration from React to Next.js, including URL structure, website planning, and collaboration with the development team. The project is currently in its final stage.

Digital Marketing SEO Associate - Inframantra India PVT LTD - Gurugram, Haryana

(2023-04 - 2024-06)

• Led the overall SEO strategy for InfraMantra.
• Built and executed the end-to-end SEO strategy, increasing monthly organic traffic from 463 to more than 50,000 through blogs and property pages.
• Created the website structure, including URL architecture and lead generation strategies for the new website.
• Analysed competitor content gaps and developed content strategies in collaboration with the content writing team.
• Regularly researched keywords for the website and social media platforms, including Instagram, Facebook, and LinkedIn.
• Regularly created 50+ backlinks through strategic link-building activities.
• Reported directly to the Senior Manager – Digital Marketing.

Content Strategist - 4Web Media - Delhi, Delhi

(2022-01 - 2023-03)

• Wrote SEO-friendly website content based on keyword briefs and SEO guidelines shared by the SEO team.
• Researched topics and created well-structured, user-focused content for websites across different industries.
• Reviewed content structure, readability, grammar, and plagiarism using various content optimisation tools.
• Ensured content met SEO and quality standards before submission.
• Coordinated with the SEO and editorial teams to incorporate feedback and improve content quality.

PR Specialist - AAS Charitable Foundation & Char Kadam Welfare Foundation - Delhi, Delhi

(2020-11 - 2021-12)

• Participated in COVID-19 relief initiatives, including mask distribution, food distribution, and public awareness campaigns.
• Managed social media communication to promote COVID-19 awareness initiatives.
• Created content for social media platforms to support community outreach and engagement.

Content Writing Intern - Dainik Jagran - Noida, Uttar Pradesh

(2018-10 - 2019-01)

• Assisted in writing and editing news articles and digital content.
• Conducted research to gather information for news stories and articles.
• Proofread content for grammar, accuracy, and readability before publication.
• Worked with the editorial team to ensure timely content delivery.

Master of Arts - Journalism and Mass Communication - Indira Gandhi National Open University (2022-01 - 2025-01)

Bachelor - Journalism and Mass Communication - Singhania University (2018-08 - 2021-08)