Kusuma Eada

Results-driven Digital Marketing Executive with 1+ year of hands-on experience planning, executing, and optimizing paid advertising campaigns across Meta Ads and Google Ads. Experienced in managing advertising budgets exceeding ₹8 Lakhs, executing over 260 digital campaigns, generating quality leads through call campaigns, audience targeting, keyword research, and campaign optimization. Skilled in Meta Ads Manager, Google Ads, YouTube Ads, Canva, Google Keyword Planner, AI-powered content creation using Gemini, performance reporting, and creative design.

Successfully managed digital marketing campaigns for healthcare and financial service businesses while collaborating with clients to improve lead generation and campaign performance.

Digital Marketing Executive

(2025-01)

Managed end-to-end digital marketing campaigns for clients across Healthcare and Financial Services industries, focusing on paid advertising, lead generation, and campaign optimization.

• Managed digital marketing campaigns for 10 business clients, including: 6 Hospitals and 4 Gold Buying & Gold Mortgage Companies
• Planned and executed 200+ Meta Ads campaigns focused on generating phone call leads
• Managed advertising budgets exceeding ₹6 Lakhs on Meta Ads
• Executed Google Search and YouTube advertising campaigns with a combined advertising spend of approximately ₹2 Lakhs across 60+ campaigns
• Created highly targeted Core, Custom, and Lookalike Audiences to improve lead quality
• Conducted keyword research using Google Keyword Planner to identify high-performing search terms
• Designed logos, social media creatives, banners, and promotional graphics using Canva
• Generated AI-powered promotional videos using Gemini for social media marketing campaigns
• Prepared comprehensive monthly campaign performance reports highlighting key KPIs including CTR, CPC, CPL, Reach, Impressions, and Conversions
• Coordinated with clients to understand campaign objectives and deliver optimized marketing solutions
• Continuously monitored campaign performance and recommended optimization strategies to improve advertising effectiveness

Subject Matter Expert - Cognizant Technology Solutions

(2017-06 - 2025-06)

• Managed Google Ads operational workflows ensuring compliance with advertising policies
• Supported ad quality assurance and campaign moderation processes
• Collaborated with cross-functional teams to maintain workflow accuracy and operational excellence
• Generated operational performance reports using Microsoft Excel
• Improved workflow efficiency while maintaining high quality standards under strict timelines

Senior Process Executive - Intelenet Global Services

(2012-01 - 2017-05)

• Managed customer operations and backend process management
• Prepared MIS reports and performance dashboards
• Supported quality improvement initiatives and documentation

Process Executive - Kelly Services

(2010-08 - 2011-12)

• Executed operational workflows while maintaining quality standards
• Assisted in process documentation and operational support

Bachelor of Technology - Electronics & Communication Engineering - Nova Engineering College