Prem Kumar
Digital Marketing Executive
About
Motivated Digital Marketing Executive Intern with hands-on experience in SEO, blogging, Google Ads, social media marketing, Canva design, and AI-assisted ad creation. Skilled at creating engaging digital content, managing online campaigns, and improving brand visibility through data-driven digital marketing strategies. B.Tech graduate in Artificial Intelligence and Data Science, bringing analytical rigor to campaign planning and performance tracking.
Experience
Digital Marketing Executive Intern - Active Total Security System - Anna Nagar, Chennai
Duration: 3 Months
- Performed SEO optimization and keyword research to improve organic search visibility.
- Created and optimized blog content using WordPress to support content marketing goals.
- Assisted in Google Ads campaign management, from setup through performance monitoring.
- Managed website indexing and technical health using Google Search Console.
- Designed social media creatives using Canva for multi-platform campaigns.
- Scheduled and managed content publishing via Facebook Business Suite.
- Conducted competitor analysis and market research to inform campaign strategy.
- Created AI-generated video content using Grok AI to support ad creative production.
- Monitored keyword rankings and website performance using SEMrush and Diib.
- Supported lead generation and on-page SEO activities across client projects.
Education
Bachelor of Technology - Artificial Intelligence & Data Science - Rajalakshmi Institute of Technology (2025)
Higher Secondary Certificate (HSC) - Government Higher Secondary School, Velliyur (2021)
SSLC - Government Higher Secondary School, Velliyur (2019)
