Lathika R

Email Marketing Specialist with experience in high-volume email campaigns, email deliverability, audience segmentation, and campaign analytics. Skilled in SEO fundamentals, keyword optimization, lead generation, and digital marketing strategies. Seeking to leverage expertise in PowerMTA, SMTP, A/B testing, and data-driven marketing to improve customer engagement, conversions, and business growth

Email Marketing Specialist - 1 Year 10 Months Experience

(2024-09 - 2026-06)

• Planned and executed targeted email marketing campaigns, delivering up to 1 million emails per day using PowerMTA via SMTP protocols.
• Increased subscriber growth by 100% through optimized lead magnets, landing pages, and signup workflows.
• Monitored and analyzed campaign performance data to maintain high open rates, click-through rates (CTR), and overall engagement.
• Tools learned like Sendgrid, Mailchimp for sending an email
• Performed A/B testing on subject lines, content, and audience segmentation to optimize campaign performance and conversions.
• Applied SEO best practices in email content, subject lines, and landing pages to improve visibility, engagement, and conversions.
• Optimized email campaigns through keyword-focused content, audience segmentation, and performance analysis.
• Assisted in building and scheduling newsletters and promotional email campaigns.
• Utilized SEO principles and optimized landing pages linked from email campaigns to drive website traffic and improve lead generation results.

Secondary School of Leaving Certificate - Kurinji Matric Hr sec School (2018-09 - 2019-10)

Higher Secondary School of Leaving Certificate - Kurinji Matric Hr sec School (2018-09 - 2019-10)

Bachelor of Computer Science and Engineering - Computer Science and Engineering - M.kumarasamy College of Engineering (2020 - 2024)