Saravanan M

Results-oriented and energetic marketing professional with nearly 8 years of experience. Proven expertise in managing end-to-end campaigns, driving growth through data-driven strategies, and optimizing customer lifecycle marketing.

Skilled in leveraging Google Analytics and other data analysis tools to track and

Campaign

Management

B2B & B2C

Structure Build enhance the performance of Marketing campaigns.

• Experienced Campaign Manager with a strong track record in planning,

executing, and optimizing multichannel marketing campaigns that drive engagement and ROI.

• Hands-on expertise in identifying target audiences, setting Strategy objectives,

and planning the content and frequency of Marketing campaigns.

• Proficient in implementing personalization techniques, including dynamic content and personalized recommendations, to enhance user engagement and campaign effectiveness in B2B as well as B2C.

Data

Management

Installation,

Testing &

Product led

Comm

Growth

Marketing

Automation

• Led end‑to‑end campaign QA and monitoring: requirements traceability,

content/link checks, personalization fallbacks, deliverability and accessibility validation, and cross‑client rendering sign‑off, preventing mis‑targeting and launch defects.

• In-depth knowledge of marketing automation, data validation, A/B testing, and a

Strategy

Development

Client

Engagements

Growth

Hacking variety of marketing techniques to optimize campaign performance.

• Demonstrated excellence in analyzing marketing metrics such as click-through rates, conversion rates, and full pipeline of leads to drive continuous improvement.

Soft Skills

• Utilized a strong technical background and in-depth knowledge of marketing best practices to optimize campaigns, resulting in improved in performance through entire lifecycle stages.
• Managed projects for overseas clients, primarily in the U.S., UK, Australia, and

North America, including Lenovo and other clients.

With nearly 8 years of hands-on experience in global email and lifecycle marketing, I’ve led strategic multichannel campaigns, advanced automation, and data-driven optimization for top international brands across the U.S., UK, Australia, and North America. At Lenovo Global Market, I implemented high-impact data-driven strategies, executed multi-channel programs, and optimized workflows using Braze and HubSpot—significantly improving engagement KPIs. For Crocs, I elevated customer lifetime value through deeply personalized lifecycle campaigns while managing end-to-end QA and seamless execution on Klaviyo.

At Gucci Global Market, I delivered luxury-focused digital and email campaigns using Salesforce Marketing Cloud, enhancing segmentation, automation, and customer retention. For Clarins, I drove marketing performance across email, web, and promotional channels through Adobe Campaign Classic and Mailchimp, strengthening brand visibility and engagement.

Across all roles, I’ve executed advanced A/B testing, funnel optimization, and behavioral analytics—achieving measurable improvements such as a 15% increase in user acquisition, 10% reduction in churn, 5x ROAS, and 99% inbox placement. I bring strong technical capabilities in SQL (Oracle, SQL Server, PostgreSQL), integrations (REST, SOAP, XML), and marketing automation systems including Braze, SFMC, Adobe Campaign, Klaviyo, HubSpot, Mailchimp, and SendGrid. My work includes building automated journeys, enforcing deliverability compliance (GDPR, CAN-SPAM, CASL), and deploying AI-driven dynamic content for high engagement.

I specialize in rigorous QA—Litmus and Email on Acid validation, personalization fallback checks, accessibility & dark-mode optimization, cross-client rendering, and pre-send audience integrity checks—reducing targeting errors by 40% and improving CTR by 12%. I’ve also strengthened campaign operations by instituting RACI frameworks, two-person QA, and weekly post-mortems, improving on-time launches to 98% and reducing hotfixes by 35% QoQ.

My experience extends to project management and cross-functional collaboration using Jira, ClickUp, and Asana, partnering with product, UX/UI, engineering, and design to improve conversion pathways, onboarding flows, and user experience. With a strong blend of strategic thinking, technical depth, and executional excellence, I consistently deliver high-impact lifecycle programs that drive engagement, retention, and measurable business growth.

B.E. in Computer Science and Engineering, Dhirajlal Gandhi College of Technology, Tamil Nadu (2017)

Higher Secondary (12th, 2013) – Tamil Nadu State Board

SSLC (10th, 2011) – Tamil Nadu State Board