Lekshmi Murali

Results-driven Digital Marketing Executive with 3+ years of hands-on experience planning, managing, and scaling paid advertising campaigns across Google Ads and Meta (Facebook & Instagram) for a diverse, multi-client agency portfolio. Proven track record building and optimizing Search, Display, and lead-generation campaigns, setting up conversion tracking via Google Tag Manager, gtag.js, and Meta Pixel/Conversions API, and driving performance improvements through audience research, A/B testing, and data-driven budget reallocation. Skilled at translating campaign analytics into actionable strategy across healthcare, D2C, and e-commerce clients.

Digital Marketing Executive at Redmelon Media (2022-12 – Present)

• Plan, build, and manage Google Ads Search campaigns end-to-end — keyword research, RSAs, sitelinks, ad extensions, and conversion tracking (gtag.js) — for clients including a hair & skin clinic chain, driving qualified lead generation
• Manage and optimize Meta Ads campaigns (Facebook & Instagram) across multiple client accounts, from creative strategy and audience targeting to bid management and budget pacing
• Conduct audience research, competitor analysis, and keyword research to inform campaign strategy and creative direction for each client vertical
• Set up and manage conversion tracking using Google Tag Manager, Google Analytics, and Meta Pixel/Conversions API to improve lead-quality measurement and campaign attribution
• Led a performance audit for a hair & skin clinic client, diagnosing lead-quality issues beyond volume and recommending budget reallocation, lead-form optimization, and value-based bidding
• Executed city-level geo-targeted campaigns across Mumbai, Pune, Bangalore, Lucknow, and Kolkata, tailoring creative and targeting to local market conditions
• Built and A/B tested ad creatives and landing page variants to improve CTR and reduce cost per acquisition (CPA) across client accounts
• Generated regular performance reports with actionable insights, presenting results and optimization recommendations to clients

Customer Support Associate at Tech Mahindra (2021-04 – 2022-08)

• Managed high volumes of daily customer interactions, consistently meeting deliverable targets while maintaining quality and professionalism
• Applied multilingual communication skills (Malayalam, Hindi, English) to resolve diverse customer needs and ensure high satisfaction

Bachelor of Arts in English (2024 – 2026)

Diploma in Polymer Technology (2004 – 2007)

Plus Two in Computer Science (2004)