Mahadev Chinchole

Senior Digital Marketing & Branding Specialist with 9 years of experience in digital marketing, branding, performance marketing, and lead generation across semiconductor, electricaltechnology industries. Strong experience in SEO, PPC, social media marketing, analytics, CRM management, and demand generation. Proven track record in driving YoY growth in leads, website traffic, revenue contribution, and brand engagement through data-driven marketing strategies and cross-functional collaboration.

Sr. Digital Marketing Specialist at Millennium Semiconductors (2023-07 – Present)

• Collaborated with cross-functional stakeholders to execute strategic marketing initiatives aligned with organizational business objectives.
• Developed and implemented integrated marketing campaigns to strengthen brand positioning and market visibility.
• Supported branding and promotional initiatives through impactful marketing collateral and branded communication materials.
• Managed and optimized WordPress website content, landing pages, and SEO structure to improve user engagement and lead generation performance.
• Developed conversion-focused landing pages aligned with campaign objectives, semiconductor solutions, and customer engagement initiatives.
• Executed technical SEO, on-page optimization, and content enhancement strategies to strengthen organic visibility and search performance.
• Achieved 67% YoY growth in monthly website traffic through advanced SEO strategies, technical optimization, and high-intent content planning.
• Delivered 89% YoY growth in website-generated leads through SEO optimization, performance marketing, and conversion-focused digital strategies.
• Implemented Generative Engine Optimization (GEO) strategies to optimize content visibility across AI-driven search platforms including ChatGPT, Gemini, Claude, and Perplexity.
• Led strategic LinkedIn content and brand engagement campaigns to strengthen digital brand presence and audience engagement.
• Drove 38% YoY growth in LinkedIn audience engagement, strengthening brand visibility and expanding professional audience reach.
• Managed LinkedIn paid advertising campaigns focused on lead generation and audience targeting.
• Managed PPC campaigns across Google Ads, Bing Ads, and social media platforms.
• Improved conversion performance by over 30% year-on-year through campaign optimization and performance analysis.
• Built interactive dashboards using Google Analytics, Looker Studio, and Power BI for KPI monitoring and performance tracking.
• Delivered monthly performance reports with actionable insights for strategic decision-making.
• Achieved 48% YoY growth in email marketing lead generation through audience segmentation, targeted campaigns, and engagement optimization.
• Contributed to 650% YoY business revenue growth through integrated demand generation, lead nurturing, and performance marketing initiatives.
• Built and strengthened a qualified sales opportunity pipeline with an additional potential business impact of ₹10 Cr.

Lead Digital Marketing at UL Group of companies (2021-02 – 2023-07)

• Developed and optimized WordPress website pages and campaign landing pages to support lead generation and business growth objectives.
• Generated strong business revenue through IndiaMART, TradeIndia optimization and digital lead generation.
• Executed email marketing campaigns onboarding 2,000+ users while reducing bounce rates by 25%.
• Increased leads & website traffic using the SEO strategy by 27% and 67% respectively.
• Increased LinkedIn followers by 90% YoY and managed campaigns achieving 1 million impressions.
• Managed HubSpot marketing activities including email campaign execution, lead nurturing workflows, contact segmentation, and campaign performance tracking.
• Utilized HubSpot and Zoho CRM for lead management, marketing automation, reporting, and customer engagement initiatives.
• Implemented Zoho CRM and automated reporting processes, reducing manual reporting effort by 9 hours weekly.
• Coordinated webinars, marketing events, vendor communication, and promotional material execution.

SEO Analyst at eTouch A Virtusa Company (2017-03 – 2019-10)

• Executed end-to-end SEO activities including keyword research, WordPress content optimization, on-page SEO, technical SEO audits, and landing page performance enhancement.
• Coordinated with the team to increase traffic on the website by 40% using various on-page SEO techniques.
• Optimized landing pages to reduce the bounce rate by 25%.
• Optimized landing pages using CTAs to drive conversions.
• Created automated KPI reports using Google Analytics & Google Sheets to save time.

Digital Marketing Executive at Darpankar Technology (2020-02 – 2021-01)

• Increased organic website traffic by 60% through SEO optimization strategies.
• Reduced website bounce rates by 30% through landing page and content optimization.
• Managed Google Ads campaigns achieving 7.5% conversion rates.

Internship at Anuvaa (2020-01 – 2020-03)

• Supported search, display, and social media marketing campaigns.
• Assisted with online reputation management activities.

MBA in Marketing & Project Management – Bharati Vidyapeeth University (2023)

BE in Computer Engineering – Vivekanand Education Society Institute of Technology (2016)