Mahendra Baid
High-impact business leader with 20+ years driving 0-to-1 growth and operational excellence
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About
High-impact business leader with 20+ years driving "0-to-1" growth and operational excellence across Cybersecurity, Fintech, Telecom, IT Solutions, and Real Estate. Currently advancing global strategic frameworks through the INSEAD Executive Program in Strategy, Innovation & Leadership. Proven track record of building high-performance teams, architecting GTM strategies from scratch, and cultivating high-value partnerships that generate sustainable, scalable revenue.
Guided by transparency, customer-centricity, and long-term brand equity over short-term gain.
Experience
Chief Operating Officer at Guru Punvaanii Properties (2024-06 – 2025-09)
Real Estate Developer — Premium Residential Plots & Villas, Bengaluru. Designed and executed end-to-end operational strategy for a premium residential real estate developer, overseeing all plot and villa projects across Bengaluru.
- Streamlined internal workflows and project governance, enabling faster development cycles and organisational scaling.
- Standardised legal vetting and due-diligence processes, ensuring full regulatory transparency and safeguarding investor interests across all transactions.
Associate Director of Sales at EnH iSecure (2023-06 – 2024-05)
Cybersecurity Services — IAM, VAPT & Enterprise Security (IBM Security, CyberArk, SailPoint). Promoted from Senior Sales Manager. Led national cybersecurity product and services sales across India, driving enterprise account growth and securing high-value mandates.
- Directed OEM alliance management with IBM Security, CyberArk, and SailPoint — deepening strategic partnerships and co-sell pipelines.
- Redesigned sales frameworks to bridge technical-commercial gaps, improving solution delivery quality and client retention.
Founding Member — Customer Success & Sales Head at NetNet (2021-02 – 2022-03)
Fintech Startup — Accounting Automation & Financial Workflow Technology (Closed 2022). Co-founded and led Customer Success & Sales for an accounting automation fintech, building the GTM strategy and acquiring first enterprise clients from scratch.
- Designed product launch playbooks and onboarding frameworks that translated complex automation capabilities into clear business value for finance teams.
- Collaborated across product, engineering, and business teams to accelerate milestone delivery before the venture was wound down in 2022.
Head of Business Development at Money View (2018-09 – 2020-03)
Consumer Fintech — AI-powered Personal Loans & Digital Lending Platform. Scaled novel revenue channels for India's leading digital lending platform, delivering consistent month-on-month growth in loan disbursals.
- Built a national network of online and offline DSA (Direct Sales Associate) partners, significantly broadening market reach and loan origination volumes.
- Overhauled internal sales operations and campaign management, improving funnel efficiency across all partner channels.
Business Head at UltraCash (2014-01 – 2018-08)
Mobile Payments & Merchant Fintech — POS Network & RBI-licensed Digital Wallet. Led the "0-to-1 journey" — built a 3,000+ merchant point-of-sale network across Bengaluru, establishing UltraCash as a credible payments ecosystem player.
- Designed scalable operational processes across merchant acquisition, onboarding, and retention to support rapid city-wide expansion.
- Managed RBI and major bank relationships to navigate regulatory frameworks, influence fintech policy, and facilitate product demonstrations.
Founder at Refer247.in (2014 – 2016)
Built a permission-based referral marketing platform connecting businesses and customers across India.
Product Marketing Manager at OnMobile (2010-11 – 2012-11)
Managed music & entertainment VAS products in collaboration with global telecom operators.
AVP – Business Development at Netcore Solutions (2007-05 – 2009-05)
Developed the South India market for mobile marketing and messaging solutions.
Business Analyst at Netcore Solutions (2006 – 2007)
Played a key role in launching MyToday SMS Services, reaching 4 million+ subscribers nationwide.
Asst. Project Manager at Photon Infotech (2005-04 – 2006-04)
End-to-end IT project delivery — requirement gathering, business analysis, UX, client management and reporting.
Education
Executive Program in Strategy, Innovation & Leadership – INSEAD (2026-05)
Post Graduate Diploma in IT Business Management – Symbiosis Centre for Information Technology (SCIT) (2003 – 2005)
B.Com (Hons) in Accounts – University of Calcutta (1999 – 2002)
