Mahesh Varimadla

Accomplished sales and marketing professional with nearly 6 years of expertise, consistently driving revenue growth and strengthening market presence in highly competitive environments. Acting as Assistant Manager at JSW Paints, spearheading sales operations and dealer management across multiple districts, ensuring alignment with strategic corporate goals. Administering end-to-end sales operations while cultivating robust dealer partnerships to maximize market penetration and meet evolving business objectives.

Proven expertise in leading multi-district sales operations, enhancing dealer productivity, and aligning regional growth strategies with national business objectives. Skilled in building and mentoring cross-functional sales teams to foster a culture of performance excellence, accountability, and customer-centricity. Hands-on experience in implementing GTM strategies, product positioning, and trade promotions in both urban and rural market ecosystems.

Led digital transformation initiatives in sales tracking and dealer relationship management to improve forecast accuracy and territory productivity. Showcasing strategic acumen in analyzing competitive landscapes to craft impactful brand positioning and amplify customer loyalty. Skilled in utilizing advanced data analytics and visualization platforms to generate actionable insights, driving informed decision-making and optimizing sales performance.

Assistant Manager at JSW Paints (2023-04 – Present)

• Spearheading management of sales operations across 4 districts ensuring the execution of sales strategies and alignment with organizational goals to maximize revenue generation.
• Cultivating strong relationships with dealers, providing ongoing support and guidance to enhance their performance and drive sales growth within the assigned territories.
• Analyzing market trends & consumer behavior to identify opportunities for business expansion, facilitating development of targeted marketing initiatives resonating with potential clients.
• Administering the implementation of sales forecasting and budgeting processes, ensuring accurate projections and resource allocation to meet sales objectives effectively.
• Collaborating with cross-functional teams to design and execute promotional campaigns that elevate brand awareness and stimulate customer interest in product offerings.
• Conducting regular performance reviews and assessments to identify areas for improvement, implementing corrective actions to enhance overall sales effectiveness.
• Training and mentoring junior sales staff, fostering a culture of continuous learning and professional development to build a high-performing sales team.
• Monitoring competitor activities and market dynamics, providing insights and recommendations to senior management for strategic decision-making.

Senior Sales Executive at JSW Paints (2022-04 – 2023-03)

Sales Executive at JSW Paints (2020-02 – 2022-03)

• Engaged with potential clients to promote product offerings, effectively communicating the value proposition & addressing customer inquiries to facilitate purchasing decisions.
• Conducted market research to identify emerging trends and customer preferences, utilizing insights to tailor sales strategies and enhance product positioning in the market.
• Collaborated with marketing team to develop promotional materials and campaigns that highlight product features and benefits, driving customer interest and engagement.

B.Tech / B.E. – Jawaharlal Nehru Technological University (2019)