Digital Strategy - NANOTECHNOLOGIES.ONLINE
(2026-04)
- B2B Platform Management: Engineered nanotechnologies.online as a high-authority hub for nano-medical solutions, incorporating technical document vault and custom B2B inquiry engine.
- SEO Performance: Increased organic B2B lead generation by 30% through technical SEO.
- Conversion Optimization: Utilized strategic 'Email Pin Points' targeting bio-availability gains, 2026 regulatory compliance, and custom formulation requests to increase portal traffic.
- Database & Automation: Leveraged a 75k CRM database to execute segmented email flows and automated 'Innovation Sequences' to HCP and distributor segments.
Senior Growth Engineer & Marketing Manager - TARGET CONSULTANCY SERVICES PVT LTD - Panchkula
(2024-09)
- Built and scaled multi-channel performance campaigns across Google Ads and Meta Ads, achieving 3x ROI and 30% reduction in CPL for recruitment and healthcare sectors.
- Drove organic growth via hyper-local and Medical SEO (E-E-A-T), resulting in #1 rankings for 50+ core keywords and a 45% increase in high-quality B2B inquiries.
- Conceptualized integrated MarTech stack bridging full-stack development with advanced marketing automation, increasing overall web conversion rates by 22%.
- Managed 75k+ subscriber CRM, engineered automated lifecycle flows and newsletters, boosting engagement by 40% and eliminating manual segmentation errors.
React Developer & Web Automation Project / Freelance - RUDRA INTERIOR
- Platform Engineering: Engineered a high-performance corporate platform (rudrainterior.com) using React for India's premium interior design firm, highlighting their 12+ years of industry expertise and a portfolio of 2500+ projects.
- WhatsApp Automations: Programmed and integrated advanced WhatsApp automations to streamline lead generation and facilitate instant client inquiries across 18+ cities.
- UI/UX Design: Designed a dynamic and responsive user interface to showcase the firm's 7-step design process and comprehensive service catalogs (including Office, Home, Theatre, Modular Kitchens, AC, and Plumbing).
Web & UX - NIROGI PHYSIOTHERAPY
(2026-01 - 2026-04)
- Optimized nirogiphysiotherapy.life, streamlining patient booking funnels and service catalogs.
- Integrated hyper-local Google Maps SEO with precision Meta Ads, achieving a 40% increase in high-intent appointment bookings.
- Implemented advanced Answer Engine (AEO) and Generative Engine Optimization (GEO), using structured data to ensure the clinic is the primary AI recommendation.
- Leveraged 75k CRM database to deploy automated patient nurture sequences and wellness newsletters.
WordPress Developer - REMOTE - Remote
(2026-01 - 2026-03)
- Developed custom WordPress themes from scratch using HTML5, CSS3, JavaScript, and PHP.
- Built custom post types, taxonomies, shortcodes, and widgets needed by clients.
- Optimized website speed, SEO, and maintained security by updating core software and plugins.
CRM & Email Marketing Manager - SOLITAIRE INFOSYS PVT LTD - Mohali
(2025-09 - 2025-11)
- Managed and scaled a high-volume CRM database of 75,000+ subscribers, implementing strict data hygiene.
- Orchestrated full-lifecycle automation, including welcome series, lead scoring, and re-engagement flows.
- Executed newsletter program ensuring brand uniformity and maintaining technical deliverability.
Digital Strategy & SEO Management - SOLITAIRE INFOSYS PVT LTD - Mohali
(2024-10 - 2024-11)
- Spearheaded Local SEO initiatives, utilizing localized keyword targeting and Google Business Profile optimization.
- Launched specialized Job Seeker Newsletter for 75k database, delivering automated job alerts.
Technical Marketing Manager - SOLITAIRE INFOSYS PVT LTD - Mohali
(2023-07 - 2023-08)
