General Manager- Sales (Pan India) at Kingslay Engineering Pvt Ltd (2025-09 – 2026-06)
- Spearheaded Pan India marketing and sales strategy for Pulp & Paper Machine Accessories, resulting in continual growth in sales revenue.
Head Marketing (North & East) at Servall Engineering (2019-07 – 2025-08)
- Managed sales budget allocation and key account relationships in North & East India, achieving complete Paper Machine project orders
- Led technical specification and proposal development for Pulp and Paper Making Machines and equipment, resulting in a 20% conversion rate.
- Provided on-site troubleshooting support for supplied equipment, resolving critical issues and minimizing downtime for key clients.
- Identified and implemented process equipment modifications, driving regular sales deals for paper making equipment.
- Developed customer-centric technical proposals based on specific requirements, aligning product offerings with market demands.
- Oversaw customer service and on-site troubleshooting, ensuring prompt and effective resolution of technical challenges.
- Extended technical support to West and South Indian customers, contributing to overall organizational success and customer satisfaction.
Sr. Manager- Projects/ Lead Auditor IATF 16949:2016 & ISO: 9001:2015 at Quality Austria, New Delhi (2014-06 – 2019-06)
- Conducted manufacturing process audits, identifying areas for improvement and contributing to enhanced quality and production efficiency (15% increase).
- Successfully marketed and sold training and inspection services, expanding the client base by 20% within one year.
- Leveraged over 400 man-days of experience in various manufacturing process audits, including Automotive as per IATF-16949, to drive quality improvements.
- Performed quality inspections, ensuring compliance with industry standards and minimizing defects.
Sr. Manager- Key accounts, Sales at Wires & Fabriks (SA) Ltd (2012-05 – 2013-05)
- Developed and implemented strategic sales and key account management plans
- Ensured sales growth and target achievement through effective implementation of core sales strategies,
- Coordinated with zonal offices for receivable management, mitigating financial risk and minimizing bad debts.
- Drove business development initiatives, expanding market reach and securing new clients.
Manager/ Regional Manager at Elof Hansson India (Pvt.) Ltd (2002 – 2011)
- Managed contract negotiations on behalf of international suppliers for Projects, Machinery, components, and consumables in India, Bangladesh, and Pakistan, securing favorable terms and increasing profitability.
- Increased sales and business profitability in each segment by an average of 15% through targeted sales strategies and effective market penetration.
- Analyzed future market demands and provided product management with insights on potential growth opportunities, informing product development and expansion strategies.
- Monitored competitive activity and suggested response strategies to principals, maintaining a competitive edge in the market.
- Led technical specification development, proposal creation, and commercial negotiations, securing key contracts with major pulp & paper mills.
- Developed and implemented customer-centric technical proposals and troubleshooting solutions, consistently exceeding customer satisfaction targets.
- Cultivated and maintained strong customer relationships, resulting in increased customer loyalty and repeat business.
- Proactively addressed customer service requirements, resolving technical issues and ensuring seamless operations.
Process Engineer/Manager at Servall Board/ BIPCO/ ITC- PSPD, Coimbatore (1996 – 2002)
Enhanced product value through technical knowledge and on-site troubleshooting, effectively supporting products from Pilao Andritz fiber refining system, EV web stabilizer Systems, AFT Screening solution, Lundberg Environmental system systems, ALGAS water solutions, and many others. Traveled extensively to Sweden, Germany, China, Bangladesh, and Pakistan for business development and technical support.
- Led project execution and commissioning of a Multifourdriner Paper Board Plant and utilities, including Stock Preparation (based on recycled fiber), ensuring successful project completion within budget and timeline.
- Commissioned automations from Honeywell QCS and Siemens DCS, improving process control and efficiency.
- Drove new product development and established the quality of products such as folding box board, Kraft liner, and coated box boards, expanding product portfolio and market reach.
- Coordinated with service departments to ensure smooth and consistent quality production with minimal downtime.
- Improved board machine process with modifications in wet end system, steam, and condensate handling, resulting in increased production capacity.
- Enhanced finishing house operations through time and motion analysis, improving efficiency and reducing waste.
Graduate Trainee Engineer at Nepa Limited, Nepa Nagar (MP) (1994 – 1996)
- Handled different pulp furnishes (Recycled, ground wood, and chemical pulps) and chemicals to produce newsprint Paper, gaining valuable experience in paper manufacturing processes.
- Independently handled high-speed Newsprint Machines, developing operational expertise and troubleshooting skills.
Trainee Engineer at Star Papers, Saharanpur (UP) (1993 – 1994)
- Gained exposure to Chemical pulping, bleaching, and Chemical recovery processes, developing a foundational understanding of pulp production.
- Independently handled the causticizing plant, acquiring practical experience in chemical processing operations.
