Sales & Marketing Manager - Community Samvada Pvt. Ltd. - Delhi NCR
(2015-12)
Community Samvada is a hyper local colony/sector specific magazine with 69 publications from South Delhi, Noida and Gurgaon on a monthly basis and an online broadcast from 12 areas on a fortnightly basis.
- Lead generation (inbound & outbound) through cold calling, web, database and social media platforms.
- Counseling and convincing the customers for sales meeting.
- Assisting executives in scheduling their meetings and conducted meetings with business owners to negotiate contracts ranging from 50,000 to 7,00,000.
- Led creative design and copy writing for print and digital assets of our advertisers, as well as internal and external communications including website, PR and social media.
- Transformed advertising space selling to consultative, strategic discussions with higher close rates and increased customer relationships. maintained customer satisfaction by including VOC collection through visits and survey
- Assisting, training and motivating team of sales executives
- Corporate selling and presentation to increase B2B revenues (DCM Shiram's Fenesta Doors & Windows, TVS, Yamaha Motors, Manohar Lal Saraf & Sons, Fortis Hospital, Batra Hospital, Amila Group, Real Estate Developers & Builders(LFW, Jaju, Prithu Homes) consistently signing contracts year after year).
- Experience of working with Advertising agencies.
- Experience of working on Customer Relationship Management (CRM) software
Sales & Marketing Manager - Community Samvada Pvt. Ltd. - Delhi NCR
(2015-12)
- Increasing revenue of Delhi NCR from 1.8 million to 3.0 million per month.
- Consistently met and exceeded personal and team sales targets of 125% year after year.
- Grew business by almost 40% with renewals from existing customers every year.
- Almost 45% of the revenue is from Schools and Coaching Institutes – Apeejay International, Fortune World School, Khaitan Public School, Shri Ram Global Preschool, Nehru International Public School, Delhi World Public School, The Infinity School and many more. Similarly Study Cell, Gupta Tutorials, Arose Education, Acharya Institute, Om Education, Study Mate etc have been my regular advertisers
Consultant Nutritionist - Freelance
(2014-01 - 2015-11)
Center Head - ReDiscover - Delhi
(2008-08 - 2014-01)
ReDiscover is a chain of Health, Beauty and Laser clinics.
- Managed sales and promotion of the clinic with responsibility for meeting the monthly sales targets increasing both top and bottom line.
- Develop, implement, monitor and evaluate marketing and public relations strategies to promote revenue growth generation among key targeted segments and support the clinic's brand positioning and image
- Manage and implement tactical promotions and offers to drive incremental revenue
- Handling clinic website and managed direct mails and SMS campaigns in top residential markets as part of local advertising support.
- Coordinated packages' sales and its efficient implementation.
- Coordinating with head office and ensuring compliance with policies
- Overall Management and Administration of the clinic within budgetary compliance
Center Head - ReDiscover - Delhi
(2008-08 - 2014-01)
- Developed and implemented a leads generations plan resulting in 6.0 million in new revenue over a two year period.
- Management of 500 client accounts
Branch Manager cum Head of Nutrition Department - VLCC Institute of Beauty Health & Management - Delhi
(2000-01 - 2006-11)
VLCC Institute of Beauty, Health & Management offers professional Diploma and Certificate courses in Nutrition, Cosmetology, Fitness and Management to School and College students, healthcare and allied professionals and housewives and training on lifestyle modification, personality development and allied workshops to working professionals.
- Devising new marketing channels & media for lead generation.
- Assisting team in calling on the leads (50+ leads) and generating walk-ins.
- Solving queries of walk-ins with counseling and taking them through the enrollment process for the required courses.
- Handling corporate marketing (B2B) for conducting workshops & supervising general public marketing (B2C).
- Managed multiple advertising campaigns with media partners while assisting "Corporate Branding" department with rollout of corporate advertising plans
- Managed 1.2 million annual budget and effectively achieved very aggressive marketing goals while staying within budget parameters
- Coordinated & executed local events and road shows in markets – business to business and business to consumer to support course offerings
- Participated in trade fairs, sponsored college fest. Presentations in Schools and Indian Medical Association Meetings for Brand promotion.
- Assist in organizing and conducting ongoing market research and consumer surveys
- Ensuring prompt revertals on customer feedbacks/ complaints
- Recruitment, training and managing sales and marketing teams and other support teams
Branch Manager cum Head of Nutrition Department - VLCC Institute of Beauty Health & Management - Delhi
(2000-01 - 2006-11)
- Grew revenues 80 % from 12 million to 21.6 million by securing partnerships with schools, prominent nonprofit organizations and corporate houses.
- Successful marketing & conducting workshops for staff of Air India and Indian Airlines and other corporate executives on healthy eating and life style management.
Part Time Faculty of Food and Nutrition Course - IGNOU - Delhi
(2000 - 2001)
Dietitian - Inderprastha Apollo Hospital - Delhi
(1999 - 2000)
